Innocent Drinks’ founders tell a story about how their customers demanded they quit their proper jobs to grow their new company. #6 Real world examples: Social media celebrities, AJ & Gary  Vaynerchuk are building an online fan-base for Gillette.   Real world examples: Red Bull communicates its fun, rebellious, outlaw brand by going beyond traditional media and staging events that are true to its message. One of my goals with Mixergy is to help you build a business that’s as talked about as Cirque du Soleil, Red Bull and adidas. To do that,