Cyclist Lance Armstrong will be providing updates to his bike race at the upcoming Giro D'Italia race this weekend on Livestrong.com, as U.S. The Lance Armstrong Foundation and Demand Media, which is headed by former MySpace Chairman and Intermix CEO Richard Rosenblatt, inked a deal back in January of 2008 for Demand to create and run LiveStrong.com. television broadcasters are declining to cover the event broadly this weekend. According to Demand Media , Armstrong will provide twice-daily updates on the event from Livestrong, and will also feature videos, blog posts, and other

Los Angeles-based Demand Media 's LIVESTRONG.com web site, the online health and fitness information web site run in conjunction with Lance Armstrong, said this week that it has rolled out a new 'Calorie Tracker' aplication for the RIM BlackBerry. Demand Media is run by Richard Rosenblatt, who was the chairman of MySpace. Demand and The new application--developed by Los Angeles-based wireless development firm REGARD SOlutions--allows users to track how much they eat and exercise each day. The new app is being sold on RIM's new application marketplace, Appworld.

Santa Monica-based Demand Media has released traffic statistics for its LIVESTRONG.COM web site, its joint venture with cyclist Lance Armstrong, saying that the site now has more than 4 million monthly visits and over 650,000 registered members. The new section of LIVESTRONG.COM will be called "On Tour With Lance" and provide photos, videos, and blogs following Armstrong through his training efforts and cancer awareness campaign. The site, which launched in June, is focused on health, fitness, and related information. Demand Media also said that more than 4,300 groups have formed