Santa Monica-based Livestrong.com, the online health site effort of the Lance Armstrong Foundation and Demand Media, said this morning that the site has rolled out a new application for the iPhone and iPod touch. According to Livestrong.com, it has introduced a new Calorie Tracker application which can be used to monitor nutritional intake via their iPhone. The new application is available for free, through the Apple App Store. Livestrong.com is an online community site focused on health, and is an effort of Demand Media, the social media business run by former Intermix

Santa Monica-based Demand Media has released traffic statistics for its LIVESTRONG.COM web site, its joint venture with cyclist Lance Armstrong, saying that the site now has more than 4 million monthly visits and over 650,000 registered members. The new section of LIVESTRONG.COM will be called "On Tour With Lance" and provide photos, videos, and blogs following Armstrong through his training efforts and cancer awareness campaign. The site, which launched in June, is focused on health, fitness, and related information. Demand Media also said that more than 4,300 groups

Santa Monica-based LIVESTRONG.COM , the online health and fitness site run by Demand Media for Lance Armstrong, reported today that its new site for Team RadioShack, the professional cycling team of Armstrong, has grown to one million visitors in just seven days. The Livestrong.com site itself has five million users, the firm said. The firm said it is the exclusive gateway and hub for up-to-the-minute reports on Lance Armstrong's new cycling team, and will feature interviews and other information about the team's activities. Demand Media and Armstrong launched Livestrong.com

Santa Monica-based LIVESTRONG.COM , the online health site run by Demand Media in conjunction with the Lance Armstrong Foundation, announced this morning that it has launched a new online tool it is calling MyPlate D, for online nutrition tracking. LIVESTRONG.COM said the new tool is built on top of its existing, Daily Plate food database tool. The site is targeted at people with diabetes, to help them control the disease. According to the site, the new product allows users to track calories, fat, protein, and carbohydrates for more than 625,000 food items.

Santa Monica-based LIVESTRONG.com the online health and fitness joint effort between cyclist Lance Armstrong and Demand Media, said today that Armstrong will be adding exclusive content, including blog posts, videos, and photos, to the site as part of the 96th annual Tour de France. Livestrong.com's coverage of the Tour de France includes photos and videos of Lance Armstrong, maps of the routes, detailed drug testing results of Lance Armstrong, plus an online forum to discuss the race and Lance Armstrong. According to Livestrong, Armstrong will give updates on progress, interview other members of his team, and provide other content on the Tour de France portion of the web site.

Santa Monica-based LIVESTRONG.COM , the online health and fitness site run by Demand Media, has updated the firm's MyPlate lifestyle management tool, the company announced this morning. LIVESTRONG said that it has added new custom receipe builders, an expanded food and activity database, and other features to the tool, which allows users to track what they are eating and how often they are exercising. The firm said the new tool also now integrates with LIVESTRONG Loops, the site's tool for finding local walking and running routes.

Santa Monica-based Demand Media , the Internet publishing and content effort run by Richard Rosenblatt, reported today that the firm has seen more than one billion video streams across its network of sites and branded YouTube channels. Demand Media's stable of sites include eHow.com, LIVESTRONG.COM, GolfLink.com, Cracked.com, Trails.com and GreenCar.com. The firm said that it now hosts more than 175,000 videos, generated from its network of social publishing sites. The growth in video streams is a direct result of the firm's acquisition of Expert Village in 2007, a site

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. The firm said that Stewart will build a sales team to increase sales revenue of Demand's eHow, Trails.com, Cracked, Livestrong.com, and other web sites. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. Stewart joins from Next New Networks, and has also served at LAUNCH.COM and Yahoo!.

See this list of 13 companies and build your own on Lunch.com Demandmedia.com - 1333 Second Street, Suite 100 Santa Monica CA 90401 - Owns and operates 1) a network of 65 destination websites 2) a content and social media marketplace connecting content creators, users and publishers on a mass scale and 3) the second largest domain name registrar. Most recently, Demand Media launched Livestrong.com in partnership with the Lance Armstrong Foundation. A stealth internet advertising / publishing renaissance is quietly happening in Southern California 10 years after the dot com bubble burst.