29 Articles match "Mahalo","Marketing"

The Latest from the Southern California Tech Central Community

Thursday, March 4, 2010
The second event late February '10 was "Going Goo Goo over Google Analytics" and was held at Mahalo's office in Santa Monica. Attendees were in their 30's or so and primarily in in media, advertising, marketing and related fields. Send me your new, updated, or reviews of networking events and organizations. The Notable & Where I'm going... Tell them you heard about it from Todd's blog! I'll be speaking (yes, yours truly) on “Effective Networking for Entrepreneurs” at the GroundUP Business Group 's Tuesday, March 9th 7-8:30pm, at Zephyr Coffee House, 2419 E Colorado Blvd, Pasadena, CA 91107 .
 
Monday, March 1, 2010
The Google Analytics panel was a big success with a great turnout of over 150 people at the  Mahalo office in Santa Monica. Erica Forrette, Online Marketing / E-commerce with a stealth startup (moderator) www.linkedin.com/in/ericaforrette ...Tags: Repost of SMCLA's Going Goo Goo Over Google Analytics Below is a highlight video of the evening.  To
 
Monday, March 1, 2010
We will be at the Mahalo offices then for Scripped.com’s Hollywood 2.0 Tyler Crowley – Director of Strategy, Mahalo ; producer of several web series Mahalo 902 How do you promote a new idea to a market that might not yet be defined? Why does everything in LA Tech have to happen on the same day? Lots to check out this week, especially on Wednesday.
 

The Best from the Southern California Tech Central Community

Last evening I gave a presentation on Marketing and Publicity for Startups at the Founders Institute at their 2010 San Diego session.  If you’re in the internet startup space and want to learn from the masters of Marketing and Publicity you should be following folks like Michael Arrington of TechCrunch , Jason Calacanis of Mahalo , Peter Pham of BillShrink , and Philip Kaplan of Blippy and Mark Suster of GRP Venture Capital . Marketing and Publicity for Startups Included below is the presentation I wrote and gave. 
It took me a little while to figure out the difference between entertainment meetups, advertising events, marketing conferences, and even fashion shows (did I mention that I am a Technologist?). Social Media Club, LA – SMC events have a nice mix of people ranging from entrepreneurs and marketers to developers and community managers. LA Hadoop Meetup – My good friend Mark My friend Mark Long recently asked me about networking in Los Angeles. Mark is a CTO, see, and his company, PortBlue , was recently acquired (congrats, Mark!).
12.     Mark Jeffrey - CTO, Mahalo Why Why listen: Jeremy shows you how to think more creatively about online marketing. Why listen: Julia shows you how thinking like marketers helped the founders of MySpace build one of the most successful web businesses in history. ...Tags: 1.     Rosalind Resnick - Founder of NetCreations Why Why listen: Rosalind bootstrapped a company that she eventually took public.
Percival was most recently at Docstoc, where he was Content Manager, and has also previously headed up social media and search engine marketing at Mahalo. Santa Monica-based Tsavo Media, the online media startup headed by former Userplane founder Michael Jones, said today that it has hired on Sean Percival as Director of Content at the firm. Percival has previously served at Trading Places International and Nova Development.
Have you noticed how much press Jason Calacanis, founder of Mahalo , keeps getting? If you show them something and you deny the market, you’re going to get caught. So when we launched Mahalo Answers , the first thing I did is say: “Here are the top 5 Answer sites out there. I have (including here , here , and here ), so I asked him to show us how he does it. Here’s an edited excerpt of what he taught in his Mixergy program. (Download
Are you at Mahalo’s offices? Interviewee: Yes, we’re in Mahalo’s offices today. I know that Mahalo lends – not lends – they rent office space to entrepreneurs like you. OK and so the other thing too that we learned again, this is circa 2002, which was a really early time for performance marketing. When my friend Wil Schroter builds web sites, he's more concerned with attracting revenue than eyeballs. When we get together in person, I like talking to him about how he builds revenue-generating sites like goBIGnetwork.com , because he's so methodical about it.
Jason Calacanis , founder of Mahalo , is a partner in the TechCrunch50 conference, where he helped rehearse most of the 50 startups who presented.  If you’re not willing to sell your product, then it gives more market share to those who are willing to. “Right click” to download the full program! ...Tags: Do you know how to excite people when you tell them about your business? In this video (which he did exclusively for Mixergy) he talks about how to present a new product.
This could also be done by leveraging a partnership (or buyout) of a site like Mahalo . • Local Leverage a worldwide community to enable a perfect market for outsourcing activities like online research, writing, & content review. • MySpace’s I wouldn’t bet against MySpace . They attract over 70 million people a month (just in the US), and by most accounts are still one of the 10 most popular sites in the world.
So here's the Hot List for 1/1/2009 - 1/15/2009 Top 5 Posts The 7 Ways to Get Traffic on the Web Why You Need To Lead A Tribe - Seth Godin LA Gets Dugg, Hammered, Screwed How To Get The World Excited About Your Business –The James Siminoff Interview Viral analytics and metrics - go viral young startup Top 20 Keywords SEO Metrics Marketing Social Media Alelo Google Yahoo Mahalo MySpace Tech Coast Angels Idealab Mission Ventures Clearstone Hollywood Santa Barbara Venice San Diego Santa Monica Twiistup
Mark helped launch 4 startups, including SuperSig, which was a disaster and Mahalo , a rising star. Raising money was easy because he was a superstar and the dotcom market was hot. Today he’s working on his latest startup as the CTO of Mahalo. I asked Mark Jeffrey for an interview because I knew he’d be open with me about the periods in entrepreneurship when things fall apart and you feel like there’s no way out. Network by evangelizing