Last evening I gave a presentation on Marketing and Publicity for Startups at the Founders Institute at their 2010 San Diego session.  If you’re in the internet startup space and want to learn from the masters of Marketing and Publicity you should be following folks like Michael Arrington of TechCrunch , Jason Calacanis of Mahalo , Peter Pham of BillShrink , and Philip Kaplan of Blippy and Mark Suster of GRP Venture Capital . Marketing and Publicity for Startups Included below is the presentation I wrote and gave. 

Enter Mahalo , the search engine formerly known as human-powered. Sometime Tuesday Jason will reveal “Mahalo 2.0,” a complete overhaul of the site based heavily on aggregated content. It seems Mahalo’s biggest strength, the humans themselves, were also its biggest weakness. “The factory of the future will have only two employees, a man and a (bull)dog. The man will be there to feed the dog.

Santa Monica-based Mahalo, the high profile startup headed by Jason Calacanis, has launched a new questions and answers site it is calling Mahalo Answers. The new Q&A service is the mysterious "Project A" which Calacanis was drumming up beta testers for earlier this month. Mahalo is a human powered search engine which uses a team of editors to cull the web for information on the most popular search The new service is similar to offerings from Yahoo with its Yahoo Answers service, Los Angeles-based Sodahead , and Demand Media's Answerbag Q&A service. The

Neurotictrepenuer Johanthan Harris is leaving Tesla powered startup Mahalo . What we do know is that he turned in a resignation letter and Jason quickly tore it up in front of the entire staff. Tags: mahalo santa monica People jonathan harri Citing irreconcilable bulldogs, he leaves behind a great legacy on Colorado Blvd. Part of the original pool house group, he ends his role as Director of Sarcasm some time in the next 2 weeks. 

The Scott Sanfilippo Interview Media Optimization Firms Are Red Hot In Southern California in 2009 Proliferate - Aggregate - Integrate Startups Uncensored #4 - “Finding and Working with Partners” SoCal VC’s absent from Forbes Midas List Top Five Best Uses of an Entrepreneur's Legal Dollars What Data Crunchers Did for Obama An Evaluation of Web Strategy in the Musical Instrument Business Keywords Layoffs Fund Venture Capital Events Technology Angel Mahalo Zag MySpace Geni

Why listen: Roger teaches you what he learned from a startup that spent $20 mil before closing. Why listen: Timothy teaches you to network with bloggers to create an insanely successful book or startup. 12.     Mark Jeffrey - CTO, Mahalo Why Why listen: 1.     Rosalind Resnick - Founder of NetCreations Why Why listen: Rosalind bootstrapped a company that she eventually took public.

will start with the highest level and work my down to the nitty-gritty of the tech trade. For meeting interesting People, Companies, and Startups , I recommend the following events: Startups Uncensored – Follow Jason Nazar’s ramblings on his blog to stay up to date on what is probably the most popular (free) networking event in LA. My friend Mark Long recently asked me about networking in Los Angeles. Mark is a CTO, see, and his company, PortBlue , was recently acquired (congrats, Mark!).

Santa Monica-based Tsavo Media, the online media startup headed by former Userplane founder Michael Jones, said today that it has hired on Sean Percival as Director of Content at the firm. Percival was most recently at Docstoc, where he was Content Manager, and has also previously headed up social media and search engine marketing at Mahalo. Percival has previously served at Trading Places International and Nova Development. According to Tsavo, Percival will manage the build-out of Tsavo's vertical properties.

‘ This Week In Startups ‘ (TWiST) producer and Kevin Rose body double , Alex Miller is leaving Los Angeles to join Yext , an online yellow pages. The new startup is based in New York City and from what I’m told that is somewhere far far away from gorgeous Southern California. Well, it’s official: I’m excited to let you know about a couple big changes in my life: starting next week, I will Best of luck with that buddy! Alex revealed the news in an email to friends today:

‘ This Week In Startups ‘ (TWiST) producer and Kevin Rose body double , Alex Miller is leaving Los Angeles to join Yext , an online yellow pages. The new startup is based in New York City and from what I’m told that is somewhere far far away from gorgeous Southern California. Well, it’s official: I’m excited to let you know about a couple big changes in my life: starting next week, I will Best of luck with that buddy! Alex revealed the news in an email to friends today: