Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction , it's time to develop strategies for each of your major marketing functions. How to use a marketing strategy mind map. MORE >>

There are several new marketing trends for 2010 that will have an impact on practically every marketing organization because of new trends in customer behavior, such as: Shift in consumer mentality from recession to recovery. Spotting marketing trends. Big marketing trends for 2010. Marketing trend opportunities for 2010. MORE >>

But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. They pronounced “The End of Software.&#  It was typical Marc Benioff marketing hyperbole but it was very effective. And single channel businesses are vulnerable to the vagrancies of the market place. MORE >>

I’m just listed who I perceive as the market leaders. Public stock market trades by senior executives of corporations. Tech Market AnalysisToday Factual announced that it raised $25 million from Andreessen Horowitz & Index Ventures. Let me explain. Storage. We raised $16.5 million in our A round. Work it did. MORE >>

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM. MORE >>