I wouldn’t bet against MySpace . I know many of their founders and early employees, and one of the co-founders of Intermix (the parent company of MySpace) is an investor.  MySpace has lost the battle as the “place for friends”.  The following are my 7 Ways on How to Save MySpace They attract over 70 million people a month (just in the US), and by most accounts are still one of the 10 most popular sites in the world. They also have a new management team, that’s headed up in part by Michael Jones (COO), the most all around talented internet executive I know.

This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. Tags: Social Media Marketin Southern California is a hotbed of technology companies that are leaders in their sector. A high-tech community like this also has many bloggers and Web-based news outlets that cover our companies, venture capital,

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.) So we ended up with “real-time streams” in Twitter, Facebook, MySpace, Blip.FM, etc.  If anybody is to show Advertising has driven the majority of Internet innovation My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising” company currently focused on monetizing Twitter. 

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.  When When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable.  One One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic” search results in the search engine.  My

If you want to grow your company’s audience by adding a social media app (on MySpace, Facebook and similar sites), listen to this interview first. interviewed Jason Kiesel because MySpace believed in him enough to hire his company to build IMe , an instant messenger app that lets users message their friends. By the time he was done, the app did so much that it was like a MySpace app that duplicated all of MySpaces I Here’s some of what he taught me:

During the panel, the question of market vs team in venture/angel investing came up. Jason was in the “team” camp while Reid was more in “market” camp – but these are very broad generalizations and both emphasized the importance of both in any investment they make. On several occasions, I have heard this debate of market vs team with Sequoia and Kleiner Perkins being used as the poster children for each view point, respectively. Last week, I had the pleasure of attending a small panel discussion between Jason Green (General Partner at Emergence Capital and investor in companies such as DoubleClick, aQuantive, and Ask Jeeves) and Reid Hoffman (Founder of LinkedIn, EVP at Paypal, and angel investor in over 60 startups such as Facebook, IronPort, Flickr, and Digg).

Los Angeles-based social networking site MySpace reported Tuesday that the firm is now the top, social application on the Android platform, and is the third most popular downloaded application overall on the Android Market. MySpace trails T-Mobile's account information app and The Weather Channel's app in the store. However, competitor Facebook is not MySpace claimed its "deep integration" with Android is the reason for the firm's top ranking, including voice-enabled status updates, ability to use MySpace photos as wallpaper, and integration with the Android camera.

Los Angeles-based Buzzmedia , which operates Buzznet, Celebuzz, and other pop culture web sites, said today that it has hired Chris George, former Vice President of Integrated Marketing at MySpace, as its Senior Vice President of Integrated Marketing and Operations. Tags: buzzmedia buzznet myspace executive marketin Buzzmedia said that George will manage all apsects of its revenue and sales for Buzzmedia. George has also previously served at IGN Entertainment, and FCB.

Corporations increasingly see social media as a key PR, communications and marketing medium. Top officers of some of the leading social media websites and tools (including Facebook, MySpace and Yammer) will be on the Panel, and there will be panelists from the worlds of media sharing platforms (Pringo), online advertising (Stun Media) and law (Greenberg Glusker), the latter to highlight risks relating to such issues as corporate blogging and privacy. Speakers: * Jason Oberfest, Senior Vice President, Business Development of MySpace * Paul Ollinger, West Coast Vice President

Think about this – bands and stars helped bring people by the millions to MySpace.  Having amassed a following they realized that MySpace was able to put ads everywhere and make all of the money.  Let innovation happen and the market decide -  I don’t how all of this will end up.  The topic of whether in-stream advertising has heated up.  I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times .