Pasadena-based Perfect Market , a provider of software which enables monetization of long tail content of publishers such as newspapers, has raised $6.0M Perfect Market is a spinout of Idealab. Tags: perfect market venture capital idealab publishing content newspaper publis in a funding round, according to a recent regulatory filing by the firm. No details on the funding have been announced by the company.

Altadena-based Perfect Market , which is developing technology to help publishers monetize their long tail content, confirmed today that it has raised $6M in a Series C funding round. According to Perfect Market, the new funding will go to market and deploy its solutions. Perfect Market said that the Tribune Company has been using its product on a number of its web The firm said the round was led by Tribune Company, and also included Trinity Ventures, Rustic Canyon Partners, and Idealab. As part of the funding, Dan Kazan, Senior Vice Preisdent

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>> ...Tags: Barrett joins from Tribune Interactive, where he was Executive Vice President heading up latimes.com, chicagotribute.com, baltimoresun.com, and the newspaper publisher's other online properties.

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Perfect Market said that the entire MediaRiver team, including its founder and CTO, have joined the company. Financial terms of the acquisition were not disclosed. MediaRiver CTO Dr.

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm said that it has added Darshan Kantak, Chief Product Architect for Yahoo's Marketing Products Division; Larry Goodman, President of White Mountain Media; Jonah Schnel of the Ezralow Company; and Chris Muller, Director of Business Development of Synthasite, to its advisory group. Perfect Market is looking to apply search engine marketing and search engine optimization techniques to what has traditionally been considered "archive" content--for example, old advice articles from newspapers and magazines.

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Budzik joined Perfect Market in November, after the firm acquired Chicago-based MediaRiver, a developer of content being used to match advertising to web pages. Perfect Market is funded by Idealab, Trinity Venture, and Rustic Canyon Ventures. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics and Science Academy, by the Governor of Illinois, Rod Blagojevich. Budzik

Leverage a worldwide community to enable a perfect market for outsourcing activities like online research, writing, & content review. • MySpace’s I wouldn’t bet against MySpace . They attract over 70 million people a month (just in the US), and by most accounts are still one of the 10 most popular sites in the world. They also have a new management team, that’s headed up in

www.mobilestorm.com ), a leading provider of digital marketing solutions and services, will present a free webinar on how mobile coupons can boost B2C sales during a difficult retail season “If If you could design a perfect marketing promotion it would have these characteristics: Immediate reach; 100% (or close) attention from the recipient; being trackable directly to a specific action by that specific target; customized to the target’s wants and needs; and an extremely high ROI with low startup and ongoing costs,” said Jared Reitzin, founder of mobileStorm. “Guess If you are interested to learn how to make money with mobile coupons, I am hosting a webinar on November 11th at 11am PST.

Jay Budzik, CTO, Perfect Market Dealmaker LA is hosting a strategy series and mixer tonight in Santa Monica.  “The internet wants to be free but you need to get paid” will focus on revenue and how to get it.  There are four speakers lined up that will be discussing money makers, building ad models through the downturn, driving conversation and alternative strategies for monetizing traffic.

Julie Schoenfeld , President and CEO, Perfect Market Last week, AlwaysOn published a list of their top 25 women in Tech — their list of the top 25 women currently driving technology companies. For some reason, women tend to get short shrift in the often male-dominated technology business, and it’s good to see some recognition from AlwaysOn. (though,