Santa Monica-based Tsavo Media, the new startup founded by Userplane founder Michael Jones, has launched a new division, focused on search engine marketing. The firm announced the division Tuesday afternoon, saying that its new Tsavo Agency will provide search engine marketing and content monetization services for companies. The new unit comes shortly after Tsavo Media's acquisition of Better Inc, which runs the search engine marketing business. Jones said in a statement that the new division will focus primarily on text ad placement, and makes the firm's internally

Santa Monica-based Tsavo Media, the online media startup headed by former Userplane founder Michael Jones, said today that it has hired on Sean Percival as Director of Content at the firm. Percival was most recently at Docstoc, where he was Content Manager, and has also previously headed up social media and search engine marketing at Mahalo. According to Tsavo, Percival will manage the build-out Percival has previously served at Trading Places International and Nova Development. READ MOR

Santa Monica-based Tsavo Media, the new startup venture of former Userplane founder Michael Jones, said Tuesday that it has named Steve Schepke as General Manager of Tsavo Agency, a new unit focused on providing monetization services to content providers. According to Tsavo, Schepke joins Tsavo from Commission Junction. Schepke has also served at Proceed Interactive, a search and interactive marketing agency, and Terra Firma Marketing, where he was founder. Tsavo said that its Tsavo Agency will provide search engine marketing, search engine optimization,

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World. Financial terms of the deal were not disclosed. Better Inc.'s

Before launching Tsavo , his current startup, Mike Jones funded a startup through consulting work. If you have a good concept that you really want to pursue, and there’s absolutely no way that you’re going to find financing because the market is the market, or your angel investors aren’t stepping up, then I think a consulting practice could be a bridge to get you were you want to go. Tags: tsavo podcast mike jones consulting funding Intervie What if you can’t get funding for your startup? Here’s an edited excerpt from his interview.

The old model of buying impressions or clicks and hoping for conversions to sales is GONE for the sophisticated online marketing companies. Here are 4 companies using optimization technology to build competitive advantages in their respective spaces: Magnify360 - Landing page optimization using predictive data analysis Adisn - Display advertising optimization for advertisers Rubicon Project - Publisher ad network optimization Oversee.net – Domain parking ad network optimization Stay tuned for a list of large publisher advertising networks

Now Dealmaker has brought this conference to UCLA, and the SoCal Tech Group is proud to be their marketing partner for this event. Building on the Cheap: Starting Up When the Economy is Down, Mike Jones, Tsavo Media Product Development 101: The DNA of Market Disruption, Mark Jeffrey, Mahalo Build it and they will come, right? Everybody is going to love this, won’t they?

Sean Percival - Director of Content, Tsavo Media Jeffrey Henderson - President and Founder, Adept Marketing Concepts Already versed in HTML ( how to make love )?  Then Then consider expanding your search engine optimization knowledge. Tonight at the Rubicon office in Santa Monica, SMCLA is hosting their panel “SEO in Your Social Media Strategy: Links and Other Tactics.”

Sean Percival - Director of Content, Tsavo Media Jeffrey Henderson - President and Founder, Adept Marketing Concepts Already versed in HTML ( how to make love )?  Then Then consider expanding your search engine optimization knowledge. Tonight at the Rubicon office in Santa Monica, SMCLA is hosting their panel “SEO in Your Social Media Strategy: Links and Other Tactics.”

Startonomics is a one-day workshop designed by entrepreneurs for entrepreneurs on how to create simple, actionable metrics; and how to use them to make better product and marketing decisions for long-term growth and startup success. CEO of Tsavo and my current boss, Mike shares how to build a killer biz on the cheap and in a down economy.  Hotrentrepenuer Debbie Landa and Deal Maker Media are bringing Startonomics  to Los Angeles. This time around they’ve assembled their best speaker lineup ever , I can say this with great confidence (and no modesty) because I’m