Startup Army would like to recognize our own Serena Ehrlich for her new advisory role with UCLA’s Marketing and Advertising programs. UCLA’s Certificate in Marketing consists of four track concentrations focused on marketing management, sales and marketing account management, marketing communications, and a “create your own” (*hint* *socialmedia* *hint*) track. She now leads We are very pleased to know that Serena will be aiding students to develop their analytical, critical, and creative thinking skills in the realm of Social Media knowledge.

Next Wednesday, the people from Scripped.com are teaming up with the UCLA Anderson School of business to bring you Hollywood 2.0. The distinguished panelists will be discussing the future of the Hollywood studio system in light of sites like Youtube, Hulu and Break gaining ground in the mass-market. They The crowd will be a mix of students from the UCLA Anderson School of Management and UCLA Film School and other LA-Area media entrepreneurs. We’ve been told this event will be a wonderful opportunity to hear from a few leaders in the new media, and traditional media spaces.

In a conference on March 24, UCLA/CNSI launched a “technology incubator” – the first of its kind for UC – in conjunction with UCLA’s Office of Intellectual Property and Industry Sponsored Research (OIP-ISR). The UCLA on-campus technology incubator will be housed in the CNSI building and will offer four to five separate startup projects access to a total of 1,000 square feet of flexible lab space for 18 to 24 months. The event, held in the CNSI auditorium, brought together faculty entrepreneurs, representatives of industry startups and venture capital firms.

" UCLA microbiologist Wenyuan Shi collaborated with the research company C3 Jian to develop a therapeutic orange-flavored lollipop that is actually good for your teeth. The sugar-free lollipop, marketed as Dr. Herbal treatments have been used in China for more than 3,000 years. Professor Shi studied and tested over 1,000 Chinese herbs and determined that an extract of licorice root (Glycyrrhiza uralensis) targets and kills the primary bacteria (streptococccus mutans or S.mutans) responsible for tooth decay.

Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies. Or, they think that the business-to-business marketing done by large companies like IBM or Johnson Controls Not so. Successful entrepreneurial marketing, especially for a high-tech startup, is very different from what's done by large companies with well-recognized

Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies. Or, they think that the business-to-business marketing done by large companies like IBM or Johnson Controls will Not so. Successful entrepreneurial marketing, especially for a high-tech startup, is very different from what's done by large companies with well-recognized

Corporations increasingly see social media as a key PR, communications and marketing medium. He has been an instructor in UCLA Extension for 9 years, and is a frequent contributor to various online publications. Michael Goldstein, CEO of Stun Media Michael Goldstein is the Chief Executive Officer & Strategic Creative at Stun Media in Los Angeles. Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities.

And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. The The area of social media marketing is challenging for most corporate marketing people because it's so different from one-way mass media advertising. In addition to being two-way marketing (or one-to-one marketing), social media marketing is both very personal and very public. The popularity of social networking among friends — and would-be friends — is fast becoming "social media." Individuals

And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. The The area of social media marketing is challenging for most corporate marketing people because it's so different from one-way mass media advertising. In addition to being two-way marketing (or one-to-one marketing), social media marketing is both very personal and very public. The popularity of social networking among friends — and would-be friends — is fast becoming "social media." Individuals

Now Dealmaker has brought this conference to UCLA, and the SoCal Tech Group is proud to be their marketing partner for this event. Where : The Anderson School of Management at UCLA (but open to the general public). Product Development 101: The DNA of Market Disruption, Mark Jeffrey, Mahalo Build it and they will come, right? Everybody is going to love this, won’t they?