Although I try to keep this blog very focused on entrepreneurial lessons and stories, a lot of people have requested I share some of Rubicon Project's news on this blog. So, I'm going to label any Rubicon Project news with "Rubicon Project" first in the title for easy identification. I've been trying to figure out how I can balance both without compromising the lesson-oriented posts. I'

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers, across the 20,000 premium websites that Rubicon is enabling. Katz 360 Sales, the digital sales arm of Katz Media Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. The firm

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon said that it has hired Mark Douglas as Vice President of Engineering, and Seizo Welch as Vice President of Finance. Welch joins from Experian Interactive Media, and prior to that was at LowerMyBills.com before it was acquired by Experian. Douglas joins the firm from eHarmony, where he was the firm's Vice President of Technology. Douglas has also served at Oracle.

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Katz 360 Sales, the digital sales arm of Katz Media Group--which itself is a subsidiary Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. The firm is venture

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Rubicon's certified inventory program rates publishers' sites for safety, quality, and other factors, so that advertisers can better target their ads to the most appropriate web sites. According to Rubicon, it is integrating AdSafe's proprietary content analysis technology to help provide more advanced brand protection for its advertisers.

Media optimization is starting to become a headline buzz word in 2009 as the recession drags into the near year. Here are 4 companies using optimization technology to build competitive advantages in their respective spaces: Magnify360 - Landing page optimization using predictive data analysis Adisn - Display advertising optimization for advertisers Rubicon Project - Publisher ad network optimization Oversee.net – Domain parking ad network optimization Stay tuned for a list of large publisher advertising networks in Southern California

Although I try to keep this blog very focused on entrepreneurial lessons and stories, a lot of people have requested I share some of Rubicon Project's news on this blog. So, I'm going to label any Rubicon Project news with "Rubicon Project" first in the title for easy identification. Tags: wall street journal ad network optimizer om records adtech media post ad:tech rubicon project blog ad network I've been trying to figure out how I can balance both without compromising the lesson-oriented posts. I'm ...Tags:

Dealmaker Media continues to offer entrepreneurs in Southern California some of the best events around. Dan Gould, VP Technology, Fox Interactive Media Frank Addante, CEO, Rubicon Project Dealmaker Media operates at the intersection of business, technology, venture capital, and the Now they’re bringing together a great line up of investors and CEO’s to offer a unique hands on workshop . Learn what it takes to get your startup off the ground from some and get funded.

Tonight at the Rubicon office in Santa Monica, SMCLA is hosting their panel “SEO in Your Social Media Strategy: Links and Other Tactics.” Barbara Boser - Social Media Specialist, Three Dog Media Sean Percival - Director of Content, Tsavo Media Already versed in HTML ( how to make love )?  Then Then consider expanding your search engine optimization knowledge.

Tonight at the Rubicon office in Santa Monica, SMCLA is hosting their panel “SEO in Your Social Media Strategy: Links and Other Tactics.” Barbara Boser - Social Media Specialist, Three Dog Media Sean Percival - Director of Content, Tsavo Media Already versed in HTML ( how to make love )?  Then Then consider expanding your search engine optimization knowledge.