A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. In fact, this often becomes the mantra that we live by. Define what you need from a metrics and reporting standpoint. Quite often the goal is to get them into an excel spreadsheet in a form that allows people to easily play with them. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure . What Dave McClure's presentation does is point to This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. Normally, when I am talking to the founder of any startup trying to figure out what they need to do, one of the things I always try to do is understand their business at its core.

One of the things I am passionate about is analytics and metrics. It was this experience that gave me the appreciation for the importance of metrics and the greater importance of making meaning of the data for decision making. While at one of my recent startups I developed a framework for startup growth metrics (focused primarily on user metrics). UPDATE:  I’m setting up a new project on analytics.  If you are interested in collaborating ping me on twitter @gammill. 

Then, I Review existing materials Business Plan Marketing Plan Marketing Materials Product Plan / Roadmap Current and Projected Financials Business Pipeline Team Member Bios / Resumes Current Metrics Roadmap Normally there are crude documents for each of these areas that can be quickly read / scanned. I generally am working as an acting CTO for about 3-4 start-ups or other companies at any one time. I was just talking with someone who asked me to define how that could work and what they meant.

Santa Monica-based Image Metrics , a venture-funded developer of facial animation software, announced Tuesday that the firm has signed on a UK-based studio as a client. According to Image Metrics, Double Negative is a beta client for the firm's facial animation technology, and will use the firm's "self-service" offering to use Image Metrics' facial animation process in-house. Image Metrics uses video Financial impact of the win was not disclosed. Image Metrics is backed by Saffron Hill Ventures.

Santa Monica-based Image Metrics , a developer of facial animation technology, said Monday that the firm is behind the facial animation for the Ubisoft title Assassin's Creed II. Image Metrics said it helps deliver 28 minutes of facial animation for 23 different characters in the game, using its facial animation and rigging technology. Tags: assassin ubisoft animation facial metrics imag The firm did not disclose the financial impact of the win. READ MORE>> ...Tags:

Los Angeles-based Image Metrics, which is developing facial animation products for the entertainment industry, announced Tuesday that it has raised $6.5M Image Metrics develops technology for facial animation, being applied to the film and video game industry. Image Metrics said the new funding will go towards developing new technology and to execute its plans. in a Series B funding round. The firm said the round came from Saffron Hill Ventures, its original investor.

One of the things I am passionate about is analytics and metrics. It was this experience that gave me the appreciation for the importance of metrics and the greater importance of making meaning of the data for decision making. While at one of my recent startups I developed a framework for startup growth metrics (focused primarily on user metrics). I’m most interested in gathering a breadth and leveraging them to drive solid decision making. While at IBM I worked closely with a group of exceptionally talented researchers (marketing and technology) to develop

Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. Image Metrics develops software used for facial animation image capture; the firm's technology was used for the upcoming God of War III video game for the Sony PlayStation 3. Image Metrics is venture backed by Saffron According to the firm, the new service will allow video game makers to use its technology and team to create "highly emotive" facial animation. Pricing on the new service was not

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. was introduced to Image Metrics a year before I joined, and was helping them along. Editor's note: you can see Image Metrics "Emily" demo on their web site ). We spoke with CEO Mike Starkenburg -- a former venture capitalist at the Sprout Group and longtime reader of our newsletter -- about the firm and its technology and how it's revolutionizing facial animation in both computer games and the movies. Tell Tell us about your

Who’s responsible for what portions? How will we find and interview developers? How do we motivate and manage developers? What do we need to do to make sure we can survive technical due diligence by investors and partners? What specific technical innovations might make sense? What can we build that might be protectable? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? Where and how will we host the systems? I’ve been having discussions with several people recently about the role of the CTO (Chief Technology Officer) in very early stage companies.