We spent six plus years at a local firm, Palomar Ventures, doing Series A and Series B investments. In about 2005, I started looking at the local market, and realized that there are not lots of enterprise IT companies here, which is Palomar's focus. They've got some nice metrics behind them. Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. The fund--started by Brian Garrett and Rick Smith --has been focused on digital media

Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell always yearned for better metrics to allow our customers to make better decisions. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. In particular, we wanted to hear from Steve