and key metrics such as customer acquisition and average revenue per user. In a startup, one of my favorite sayings is “you can do anything, but you can’t do everything.” While the fit/capability of the team is paramount to my decision, I find it is better left until after I understand the basic premise of the business so that I can really assess the business purely on its own merits. In meeting with entrepreneurs, especially those that I haven’t met or heard about before, I often ask them to give me the 5 min overview of the business before we dive into any details or the formal presentation deck.