I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. I always take a very different approach in early conversations. If I’m being asked to do startup software development, Some founders are taken aback. They are calling me to go build what they tell me to build.

I talk to a lot of founders of startups. My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. And it’s fairly rare that I add to that list. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. I know you are still in stealth, but what can you tell us. Earlier this year I founded a new startup called KlickFu . Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations.