Michael bootstrapped userplane and sold it to AOL, then went on to found Tsavo . Along the way he’s invested in and advised startups like GumGum and Dogster . think web businesses are metric businesses. They may not be metric businesses when you initially start and you’re just building ( Can’t see video? Try this. )

Last year, Dealmaker Media put together Startonomics , a great conference focusing on what really matters: how to define the metrics for your business, and where those numbers should fall to ensure you are on the right path. generations of the web, many bright folks have been able to recognize the best practices for such metrics. As a bonus, Build it and they will come, right? Everybody is going to love this, won’t they?

They only have a few tickets left for $195, after that they go up to $250 so  grab yours now . Startonomics is a one-day workshop designed by entrepreneurs for entrepreneurs on how to create simple, actionable metrics; and how to use them to make better product and marketing decisions for long-term growth and startup success. CEO of Tsavo and my current boss, Mike shares how to build a killer biz on the cheap and in a down economy.  Hotrentrepenuer Debbie Landa and Deal Maker Media are bringing Startonomics  to Los Angeles. This time around they’ve assembled