So what does this have to do with Haystack, the company that’s sponsoring me here on Mixergy? Well, when you have an idea that is going to change the world, one of the first things you need is a design for it – a way to communicate that idea with your potential customers, with the people whose lives you are going to change. Check out Haystack.com because Haystack isn’t one designer, it’s not one firm, it’s a place for you to see lots of designers, lots of different firms. This interview is full of stories of successful entrepreneurs because Jerry Colonna has invested in or worked with some of the best of them.

invited Heidi to Mixergy so we can learn how she builds relationships. We were all starting out together and building our companies and competing and cooperating much as is the case of the technology industry today so a lot of fun, we’re all sort of around the same age, so it is very similar I think of what goes on today in the Valley with you know with the web companies. Haystack is where you're going to find the right web designer for your next project. The Harvard Business School Case Study on Heidi Roizen talks about the dinner parties she hosts for tech leaders like her personal friend, Bill Gates, and how people skills helped her build one of the most admired careers in Silicon Valley.

We've heard past Mixergy entrepreneurs mention that they actively cultivate their niches' celebrities to grow their reputations and their sites' memberships. By the way, I get a lot of my Mixergy interviews that way. Haystack is where you’re going to find the right web designer for you next project. Every niche has its celebrities, people who aren't well-known to the rest of the world but are heros to a passionate few. We've Wil told us how he got top investors to be members of goBIGnetwork .