Patterson was working on at UC Irvine and applied it to the world of Twitter, Facebook, MySpace, and other social networking sites. Don Patterson: The phenomenon of Facebook, MySpace, and Twitter has caught the imagination, but the function that these services serve for people has been around for a long time. How has the spinout experience from UCI been? Don For today's interview, we connected with George Ruan and Dr. Don Patterson, the co-founders of Irvine-based Quub (www.quub.com), which has taken research which Dr.