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27 Articles match "Networking","Rubicon"
The Latest from the Southern California Tech Central Community
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Monday, March 8, 2010
Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar The firm said the new mobile offering comes from a partnership with mOcean Mobile. Financial terms of the deal with mOcean were not announced.
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Tuesday, February 23, 2010
Please let me know if know of other items to add, or if you have any feedback on events. There's a promising new weekly morning networking event unlike any I've seen. Troop 90210 this Wednesday morning at the Electric Fountain in Beverly Hills: Walk and network! plan to be there. Notably, and at the other end of the spectrum appears to be the big daddy of networking events, The MeatEaters Ball . Weekly updates! Ellen kicks-off the weekly NetWalkers & Co.
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Monday, January 25, 2010
According to Mayfield, it added Sean Moriarty--along with Neopath Networks Rajeev Chawla--as an EIR at the firm, specifically to evaluate companies in the consumer, e-commerce and new mobile applications area. Mayfield said it hopes to "tap innovative networks in Los Angeles" by working with Moriarty, who is located here. billion under management, and has investments Bay area venture capital firm Mayfield Fund appears to be eyeing more investments in the Los Angeles area, with the addition of Sean Moriarty , the former CEO of Ticketmaster, as an Entrepreneur-in-Residence at the firm.
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The Best from the Southern California Tech Central Community
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Tuesday, April 21, 2009
Los Angeles-based the Rubicon Project , a provider of Internet advertising optimization software and services, announced today that it has rolled out a new product which will automate the buying of online ad inventory. According to Rubicon, the new Rubicon OnDemand product will help advertising buyers precisely target audiences across its inventory. The new product allows advertisers to specifically target user demographics, including age, income, and gender; geographic locations; and also based on context and behavioral segments. Rubicon operates a service which helps websites
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Monday, April 14, 2008
Although I try to keep this blog very focused on entrepreneurial lessons and stories, a lot of people have requested I share some of Rubicon Project's news on this blog. So, I'm going to label any Rubicon Project news with "Rubicon Project" first in the title for easy identification. I've been trying to figure out how I can balance both without compromising the lesson-oriented posts. I'
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Monday, April 13, 2009
Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. Rubicon said that the Series B follow-on funding will go twards strategic acquisitions, research and development, international expansion, and infrastructure. According to Rubicon, the follow The investment included $5M in equity funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia, and also included $8M in debt from Silicon Valley Bank. Rubicon Project operates
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Thursday, July 16, 2009
Rubicon wants to send two lucky students to Twiistup! Nicole Jordan , Director of Integrated Communications for Rubicon, loves helping others and decided to create two Twiistup “scholarships” for budding entrepreneurs to be able to attend the one of a kind event.
They will have the chance to network with some of the biggest names in tech and meet with heads of companies that are actively looking for interns and seeking out potential job candidates.
The idea behind the scholarship, is to give young college students the chance to connect with the leaders in the Business community.
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Tuesday, January 12, 2010
Los Angeles-based Rubicon Project , a provider of Internet advertising optimization tools, said today that it has launched a new security offering called Rubicon Security. The firm said the new software fights "malvertising" and identifies malware within advertising networks, and stops those attacks before they reach consumers. Recently, a number of malware writers have used ad networks to Rubicon Project said it is integrated automated ad tag monitoring technology from ClickFacts, in order to automatically scan all ad tags and detect any malware in those ads.
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Tuesday, September 1, 2009
Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. The firm, which pulls pricing data from publishers and ad networks using its service, said that it is seeing ad pricing jumps as big as 270% among music sites. Overall, the firm reported CPMs are up about 38% in Q2. Rubicon's technology selects the best performing advertising network for a publisher, automatically switching ad displays to the network which provides the highest
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Monday, March 9, 2009
Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. Rubicon said that the Premium News category is one of the firm's largest growing areas. The company's publishing customers include MediaNews, Gannett, and Freedom Interactive, among others. The firm said it has optimized more than 18 billion impressions for 150 "Premium News" category publishers using its products.
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Monday, March 8, 2010
Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar The firm said the new mobile offering comes from a partnership with mOcean Mobile. Financial terms of the deal with mOcean were not announced.
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Thursday, July 2, 2009
Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Rubicon--which appointed a International VP just last month and said it would be setting up shop in London--said that it has recruited Justin Thomas as Director of UK Publisher Development for the new office. Thomas was most recenlty at Xelector, and has also served at AOL Europe, and has a degree from UCSB. Thomas reports to Jay Stevens, Rubicon's new VP and GM International, who the firm snagged
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Wednesday, October 7, 2009
Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. The new software expands Rubicon's product from optimizing remnant ad network impressions, and into the domain of managing direct and in-house advertising. The firm READ MORE>>
...Tags: Tags: rubicon project advertising publishing optimize softwar
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