Although I try to keep this blog very focused on entrepreneurial lessons and stories, a lot of people have requested I share some of Rubicon Project's news on this blog. So, I'm going to label any Rubicon Project news with "Rubicon Project" first in the title for easy identification. I've been trying to figure out how I can balance both without compromising the lesson-oriented posts. I'

Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. The firm said it has optimized more than 18 billion impressions for 150 "Premium News" category publishers using its products. The company's publishing customers include MediaNews, Gannett, and Freedom Interactive, among others. Rubicon said that the Premium News category is one of the firm's largest growing areas.

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Rubicon, which is backed by Clearstone Ventures, Mayfield, and IDG Ventures, publishes its market report every quarter, examining the online advertising industry. Other tidbits from the report: CPMS for dating sites dropped by more than 40 percent in the quarter, but were up by 50 percent in the Young Adult category; interest in the Presidential election drove a huge increase in pageviews on news sites during the quarter; and entertainment focus sites saw a huge increase in inventory, with a corresponding drop in CPMS, by more than 15 percent.

Well known local PR director Nicole Jordan is leaving her post at Rubicon Project, a mega-funded advertising optimization company. At the end of January I’ll be leaving the Rubicon Project.  It’s It’s been an amazing 2 1/2 years but the Rubicon Project is now a well-oiled PR and marketing machine and I want to turn my focus back to start-ups that need help getting the attention and marketing resources they deserve. She reveals some of the details in an email sent out just moments ago: Showing her PR savvy till the end, Nicole releases this news on a Friday evening when

Los Angeles-based Rubicon Project , the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon The firm is venture backed by $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund. READ MORE>> ...Tags:

Although I try to keep this blog very focused on entrepreneurial lessons and stories, a lot of people have requested I share some of Rubicon Project's news on this blog. So, I'm going to label any Rubicon Project news with "Rubicon Project" first in the title for easy identification. Tags: wall street journal ad network optimizer om records adtech media post ad:tech rubicon I've been trying to figure out how I can balance both without compromising the lesson-oriented posts. I'm ...Tags:

think this bad news for most ad networks who will soon need to specialize and/or be selling remnant inventory only. think hard working publishers and agencies will be rewarded and we will soon see lots of companies like the Rubicon Project and Gorilla Nation. Google's new Ad Manager technology will soon enable premium ad banners to be sold directly to advertisers by publishers and when the clicks are used up on the premium ads it will revert automatically to use Google Adsense. This is a brilliant move and will further accelerate the gap between premium content and generic publishers

think this bad news for most ad networks who will soon need to specialize and/or be selling remnant inventory only. think hard working publishers and agencies will be rewarded and we will soon see lots of companies like the Rubicon Project and Gorilla Nation. Google's new Ad Manager technology will soon enable premium ad banners to be sold directly to advertisers by publishers and when the clicks are used up on the premium ads it will revert automatically to use Google Adsense. This is a brilliant move and will further accelerate the gap between premium content and generic publishers

The good news is that after 2.5 The A-Team: The Dynamics of Olympic Startups, Frank Addante, Rubicon Project Build it and they will come, right? Everybody is going to love this, won’t they? It is really about the core technology — that’s where our value is.