Best Exit Internet Technology, Networks In Motion; Best Funding in New Media/Internet: Rubicon Project, The, HauteLook.com, Zag; Best Funding in Software/Services: OpenX Technologies, Inc. (FKA: Thursday, January 21, 2010 -- LAVA's 7th Annual Venture Awards Dinner. Master of Ceremonies: Ken Rutkowski, METal International.

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues. The addition of the marketplace--which can be The new marketplace uses a real-time auction for impressions on web sites, comparing the ad rates for advertising through its marketplace with a publisher's own inventory, and running the one which will provide more revenue.