Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. OpenX said it it will become a preferred partner to publisher for enterprise ad serving, and will promote Microsoft's Content Ads monetization products, as part of a multi-year agreement. Financial details of the advertising technology OpenX said that publishers usings its OpenX Market and OpenX Ad Server will be able to use Microsoft's Content Ads, and that Microsoft will refer potential customers to OpenX.

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues. OpenX Technologies is venture backed The new marketplace uses a real-time auction for impressions on web sites, comparing the ad rates for advertising through its marketplace with a publisher's own inventory, and running the one which will provide more revenue.

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising. According to OpenX, the new customers Financial impact of the customer wins was not disclosed; the software is available as open source, and the firm said it makes money through offering professional services to its publishers, providing premium support packages, hosted offerings, and OpenX market, a new marketplace the firm is working on that allows publishers to sell their advertising space.

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. OpenX's software and services are used by online publishers to serve up web ads; the firm also recently launched its own ad marketplace. According to the firm, the new round was led by DAG Ventures, and also included prior investors Accel Partners, Index Ventures, Mangrove Capital, First Round Capital, and Jonathan Miller.

Best Exit Internet Technology, Networks In Motion; Best Funding in New Media/Internet: Rubicon Project, The, HauteLook.com, Zag; Best Funding in Software/Services: OpenX Technologies, Inc. (FKA: Eucalyptus; Best Funding in Clean Technology and Energy: Energy and Power Solutions, Inc. (AKA: Thursday, January 21, 2010 -- LAVA's 7th Annual Venture Awards Dinner. Master of Ceremonies: Ken Rutkowski, METal International.

OpenX ( $10M ) - online advertising X1 Technologies ( undisclosed ) - enterprise search software Ophthonix ( $25.9M ) - medical devices/visual correction technology ...Tags: In what can only be a strange alignment of the stars, Southern California’s three venture announcements today are all companies with “X” in their name: Tags: Venture Capita

Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet Marketing Consultants, and technology that continually optimizes results. Total Funding: $67M Investors: VantagePoint Venture Partners, Rho Capital Ventures, Galleon Special Opportunities Partners, LP Adknowledge.com 3003 Expositio 1st Floor Santa Monica CA, 90404, (Headquartered in Kansas City, Mo) Performance-based advertising network that utilizes powerful predictive technology to connect advertisers