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Tuesday, May 1, 2007
I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). Bottom line - if you are basing your business on high rankings via organic search, there's pretty incredible risk. There are a wide variety of techniques that can be used, but getting high rankings is not easy and highly volatile. I just saw a Forbes article talking about Google Hell - getting placed in the secondary index.
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Thursday, October 29, 2009
Next came search results based on people paying to be high in the result set. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know).
Advertising has driven the majority of Internet innovation
My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising” company currently focused on monetizing
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Thursday, March 5, 2009
San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario develops software used to optimize search advertising, display advertising, and organic search. Covario said that it has hired on Jeff Johnson to the position, reporting to CEO Russ Mann. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer.
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Monday, October 19, 2009
The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company.
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Friday, April 17, 2009
When the visitor types a search into google for a specific product, he may only want to learn more about that product and have no intent to buy. When that visitor clicks on either organic search results or paid search links, does the user know the difference between the two? Either way, the visitor has some frame of mind in his stream of activity (search terms, clicked links, site interaction). I was reading Fred Wilson’s “The Power of Passed Links” this morning and it got me thinking about website traffic acquisition. Not in terms of
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Friday, April 17, 2009
When the visitor types a search into google for a specific product, he may only want to learn more about that product and have no intent to buy. When that visitor clicks on either organic search results or paid search links, does the user know the difference between the two? Either way, the visitor has some frame of mind in his stream of activity (search terms, clicked links, site interaction). I was reading Fred Wilson’s “The Power of Passed Links” this morning and it got me thinking about website traffic acquisition. Not in terms of
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Friday, April 17, 2009
When the visitor types a search into google for a specific product, he may only want to learn more about that product and have no intent to buy. When that visitor clicks on either organic search results or paid search links, does the user know the difference between the two? Either way, the visitor has some frame of mind in his stream of activity (search terms, clicked links, site interaction). I was reading Fred Wilson’s “The Power of Passed Links” this morning and it got me thinking about website traffic acquisition. Not in terms of
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