Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. The addition of the marketplace--which can be enabled in a software setting by publishers--puts the software firm in direct competition with companies such as Santa Monica-based Rubicon Project. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues. The new marketplace uses a real-time auction for impressions on web sites,

Nicole Jordan, Rubicon Project Pasadena Jazz Institute Howdy Campers! Digital Family Reunion is bringing all of the LA Tech/Business/Media scene together next month, for a nice holiday party at the Skirball Center! It should be a blast having so many great LA communities together, sharing their thoughts and having some great holiday fun!