Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. The new software expands Rubicon's product from optimizing remnant ad network impressions, and into the domain of managing direct and in-house advertising. The firm said that the REVV product--targeted at premium Web publishers--now gives publishers control of non-guaranteed inventory, ability to manage sales rights by geography and other parameters, as well as continuing to optimize network ads, among other new features.

Los Angeles-based Rubicon Project , a venture backed provider of online advertising optimization services, said today that it has acquired Others Online , a provider of a behavioral targeting service for the online advertising industry. Rubicon said the buy will help it build out its platform. Jordan Mitchell, CEO and Founder of Others Financial terms of the acquisition were not disclosed. Rubicon is venture backed by Clearstone, IDG, Mayfield, and others.

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company . According to Rubicon, Allen & Company will work with the company to "exploring options for ongoing business growth initiatives" including strategic acquisitions, platform expanson, and continued international growth. The firm said along with the announcement that it will be adding ad serving, forecasting, and other functionality to its system in 2010, and that it is taking an aim at current provider of ad server technology.

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. According to the firm, it served up more than 350 billion ads through its platform this year. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online The firm did not disclose any financial, but said it now has 150 employees. The firm is backed by $42M in funding from Clearstone Ventures, Mayfield, IDG Venturs, and the GE/NBC Universal Peacock

For our Insights and Opinions section today, we have a post from Frank Addante , CEO and founder of Rubicon Project , which provides online ad optimization technology to publishers. Frank is a successful, serial entrepreneur, and tells about his experience growing Rubicon from a small startup to a much larger team. I Running a global company with multiple product lines, a much larger I run a very different company today than I did a year ago.

Los Angeles-based Rubicon Project announced Wednesday that the firm has opened up an office in Sydney, Australia, as part of an expansion in the Asia Pacific region. According to Rubicon, which provides online advertising optimization software and services, it has hired on Kaylie Smith as Managing Director in Sydney to head up its Australian and Asian operations. Smith was most recently Head of Platform Japan Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and helps online publishers optimize the selection of advertising networks used on their inventory. READ MORE>> ...Tags:

The Internet is quickly turning into a mutli-media platform, giving businesses the opportunity to express themselves in ways that were never possible before. Tags: lobby video rubicon project rubiconproject ryan byrne video youtube defame If a picture is worth a thousand words, how many words is a video worth? Personality is now possible.

The Internet is quickly turning into a mutli-media platform, giving businesses the opportunity to express themselves in ways that were never possible before. If a picture is worth a thousand words, how many words is a video worth? Personality is now possible. That is, giving a personality to your business, something that is very hard to do with only

If you are a savvy agency, advertiser or publisher and you are not using a platform or service to optimize your paid search, display and landing pages, you are getting behind the curve. Here are 4 companies using optimization technology to build competitive advantages in their respective spaces: Magnify360 - Landing page optimization using predictive data analysis Adisn - Display advertising optimization for advertisers Rubicon Project - Publisher ad network optimization Oversee.net – Domain parking ad network optimization Stay tuned

have always felt that quality advertisers will find quality content and now there is one single platform to consummate these relationships. think hard working publishers and agencies will be rewarded and we will soon see lots of companies like the Rubicon Project and Gorilla Nation. Google's new Ad Manager technology will soon enable premium ad banners to be sold directly to advertisers by publishers and when the clicks are used up on the premium ads it will revert automatically to use Google Adsense. This is a brilliant move and will further accelerate the gap between premium