Editor’s note: This is part 5 in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Grow your social media program and overall web presence This series includes a discussion on the following topics: Research your business

One of the strongest marketing tools brands are utilizing on social media platforms is the giving away of merchandise, desired items or access to exclusive items in exchange for something the company sees as valuable: information and/or access to user’s platforms or increasing brand visibility. One of the key elements of a strong social media program is the engagement of a company’s core user base to provide honest feedback as well as to assist in the furthering of the brand’s visibility to the user’s audiences. One of the fastest ways to get someone’s attention,

On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you.  Twitter, by contrast, started as an open platform where people let anybody see what they were writing.  Many of the initial commentators (at least when I signed up for Twitter in April 2007) seemed to talk about it as a “microblogging” This post is part of my ongoing series Twitter 101 for all those that still “don’t get” Twitter.  I’m now moving from the 101 basics into the business applications.  I

Editor’s note: This is part 6 & 7 in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Grow your social media program and overall web presence This series includes a discussion on the following topics: Research your business

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. Social networking sites and microblogs are used not only to build company brands,

Editor’s note: This is the last post in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Grow your social media program and overall web presence This series includes a discussion on the following topics: Research your business

So Twitter was initially billed at a “micro-blogging” platform.  It Tags: Social Media social networking technology Twitte When Twitter first became popular with niche crowds in 2007 it seemed to take hold initially with bloggers.  People People had been steadily blogging for 2-3 years and this crowd seemed to bifurcate.

I have been fortunate to spend the last year implementing and growing a wide variety of social media programs.   Create a Social Media Policy Grow your social media program and overall web presence Every basic social media program starts the same way:  Over the next few days I will be sharing with you the steps needed to start your own program, including: Research your business

Friday, June 19, 2009 -- Three Brands Speak Out on the Effectiveness of Social Media. You've heard the buzz: it's all about social media... Twitter, Facebook, bookmarking, LinkedIn, social networks, microblogs and video. The implications of time and platform shifting are profound and lasting. CommNexus Marketing SIG. B2C and B2B brands are going digital and these online conversations may determine the impact your organization will have on the customer of the future.

Thursday, June 25, 2009 -- Social Media Marketing Dinner. We��ll look at latest trends in social media, branded entertainment, audience tracking, interactive ads, integrated and cross-platform marketing and much more, backed up by video case studies. Join iHollywood Forum as we re-launch our popular monthly dinner series looking at what��s next for the business of entertainment. This month, we��ve gathered a panel of industry leaders to discuss next-generation marketing and promotion for films, television, games and music.