The topic is: Betting Your Company On An Internet Platform? A very interesting topic, especially for those of us involved in developing for start-ups. However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. I'm blogging from the CalTech Enterprise Forum . At the CTO Group that I organize in Santa Monica, we've had lots of discussions around this.

Roy Rubin was a student trying to make extra money on the side when he founded Varien, the company that went on to launch Magento, an ecommerce platform that enables billions of dollars in online sales. Roy Rubin is the founder and CEO of Magento , the leading open source ecommerce platform. We worked in the space for a long time and understood very well what the platforms and He came to Mixergy to talk about why Varien grew (it had a lot to do with focus) and how the company launched Magento (his developers pushed him to do it). The FULL program

Top officers of some of the leading social media websites and tools (including Facebook, MySpace and Yammer) will be on the Panel, and there will be panelists from the worlds of media sharing platforms (Pringo), online advertising (Stun Media) and law (Greenberg Glusker), the latter to highlight risks relating to such issues as corporate blogging and privacy. Speakers: * Jason Oberfest, Senior Vice President, Business Development of MySpace * Paul Ollinger, West Coast Vice President of Sales of Facebook * Sam Cimino, Sales Manager SW, YouTube * Majid Abai, CEO

Tags: boingo wireless wifi software mobil Los Angeles-based Boingo Wireless , which operates a global network of Wi-Fi access points, said Wednesday that the firm now has applications for the "most popular" mobile marketplaces. The firm's applications, which are used for single sign-on to the firm's network of Wi-Fi providers, support Android Marketplace, Apple's App Store, Blackberry App World, Nokia OviStore, Sony Ericcson PlayNow, and the Windows Mobile Marketplace, the firm said.

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. The new software expands Rubicon's product from optimizing remnant ad network impressions, and into the domain of managing direct and in-house advertising. Tags: rubicon The firm said that the REVV product--targeted at premium Web publishers--now gives publishers control of non-guaranteed inventory, ability to manage sales rights by geography and other parameters, as well as continuing to optimize network ads, among other new features.

Thousand Oaks-based Servoy , a developer of software for developing software-as-a-service applications, said Monday that it has upgraded its namesake platform. According to the company, the upgraded software includes updates such as real-time clustering, drag-and-drop support, and ability to run applications either as software-as-a-service or through on-premise deployment. ...Tags: Tags:

Los Angeles-based Pringo, which develops white label social networking software for enterprises, said earlier this week that it has launched a beta of its latest version. According to Pringo, the new software adds a new intranet solution, as well as features to allows integration of blogs, bulletin boards, shopping carts, and other third party software into its platform. Pringo's software is used by READ MOR

San Diego-based DivX announced today that it has released a new, updated version of its video player software for the Windows platform. According to DivX, its DivX Plus Software, which is available for free, has been "completely redesigned," and now supports DivX Plus HD video, easier transfer of videos to DivX Certified devices, an enhanced Codec pack for Windows Media Player, HD support in web browsers, as well as a new video converter application supporting 1080p HD content. The software is free and available on the DivX web site. READ MORE>> ...Tags:

Los Angeles-based Passenger , a developer of software used by brands to run online communities for their customers, announced today that it has released a new version of its platform. According to the company, it has expanded its product to allow agencies to build and manage their own communities using its software. Passenger's software allows brands to develop communities with discussion boards, Previously, Passenger provided full-service development of those communities. The firm is backed by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. READ MORE>>

Los Angeles-based Boingo Wireless , which operates a network of Wi-Fi access points across the world, said Monday that it has rolled out a new web site focused on alpha and beta versions of its software. The firm said the new effort will allow its users to test the newest versions of its software for Android, Windows Mobile, and other smartphone platforms before the final versions come to market. According to Boingo, the new Boingo Labs web site will provide the general public with proof of concept trails and beta code from its engineers. READ MORE>> ...Tags: