Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product. What applications and web sites have you been using? I talk to a lot of founders of startups. My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex.

The topic is: Betting Your Company On An Internet Platform? A very interesting topic, especially for those of us involved in developing for start-ups. However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. I'm blogging from the CalTech Enterprise Forum . At the CTO Group that I organize in Santa Monica, we've had lots of discussions around this.

In products designed to sell directly on the web the process is no different.  Your If you spent time at a site you might not be aware but they’ve possibly dropped a cookie on your computer and use pixel tracking to follow you around the web.  If In sales we do this by creating a “compelling event” or as some people call it “a burning platform” (in case the reference isn’t obvious, when you’re on a oil platform that’s burning you have no choice but to jump. This is part of my ongoing series Startup Advice .  Many entrepreneurs who start technology companies

But it was not until the last couple years that I updated my skills and capabilities in web development. They have a custom implementation of CPanel, so it is really easy to add a domain, install and upgrade dozens of popular free and open source web apps like Wordpress or Drupal with just a couple of clicks with Fantastico. It includes the LAMP stack ( Linux OS , Apache web server , MySQL database , and PHP ) which any worthwhile web hosting is going to provide, I first started messing around with HTML in DreamWeaver and Claris Home Page around 1999 to put up my own music website.

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have always felt that quality advertisers will find quality content and now there is one single platform to consummate these relationships. Google's new Ad Manager technology will soon enable premium ad banners to be sold directly to advertisers by publishers and when the clicks are used up on the premium ads it will revert automatically to use Google Adsense. This is a brilliant move and will further accelerate the gap between premium content and generic publishers who don't provide any unique content value.

The analysts at Morgan Stanley have produced a report that’s quite good reading on some of the major trends concerning mobile web. And it’s interesting that while they talk about the impact of Facebook, they don’t quite seem to recognize the impact of Web 2.0, Closed Platforms They raise one of the most complex issues I grapple with all the time. The report consists of: The Mobile Internet Report Summary Slides – a 92-slide presentation that provides highlights on the key themes The Mobile Internet Report Key Themes – a 659-slide presentation that drills down a bit more The Mobile Internet Report – a 424 page report which explores 8 major themes in depth and includes the two aforementioned slide presentations + related overview text Some interesting things as I was going through it. More than Mobile Internet I think they had trouble coming up with a name and settled for Mobile Internet even though

closed platforms. Sign in with Twitter: Fight! The 10 Commandments of Facebook Connect 10 Impressive New Implementations of Facebook Connect Is the web establishment overlooking the opportunities of the open social web? Identity Wars: Google & Yahoo! One of the topics that came up in my post Mobile Internet Apple Facebook was around open vs. This issue comes up at the start of almost every new startup company in a variety of forms.

Top officers of some of the leading social media websites and tools (including Facebook, MySpace and Yammer) will be on the Panel, and there will be panelists from the worlds of media sharing platforms (Pringo), online advertising (Stun Media) and law (Greenberg Glusker), the latter to highlight risks relating to such issues as corporate blogging and privacy. Speakers: * Jason Oberfest, Senior Vice President, Business Development of MySpace * Paul Ollinger, West Coast Vice President of Sales of Facebook * Sam Cimino, Sales Manager SW, YouTube * Majid Abai, CEO

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. The firm said that the REVV product--targeted at premium Web publishers--now gives publishers control of non-guaranteed inventory, ability to manage sales rights by geography and other parameters, as well as continuing to optimize network ads, among other new features. The new software expands Rubicon's product from optimizing remnant ad network impressions, and into the domain of managing direct and in-house advertising.