San Diego-based OpenCandy , which is developing products to help software publisher increase downloads and sales of their products, said Thursday that it has signed up PDF software firm PrimoPDF as a customer. Tags: opencandy primopdf software download READ MORE>>. MORE >>

The benefit of a product is you are selling a thing and not your time. So how do you turn a service into a product? Smaller companies are so busy hustling to make a buck; they usually only do an ok job at productizing their service. These guys figured the perfect way to offer software and service. MORE >>

Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. Summary notes, as always, provide below. Heresy. MORE >>

Los Angeles-based Magento , the developer of e-commerce software headed by Roy Rubin, said Wednesday that it has launched an iPhone version of its product. Pricing on the new product was not announced. Magento develops electronic commerce software used by online retailers to list their products and take orders. MORE >>

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. service software marketing media social appz fanappzREAD MORE>>. MORE >>