The bring your product to life.  They Establish the persona of the person who would be using your products.  Help Tell us what their life is like without your product – how they struggle.  Tell Tell us about the breakthrough they’ll have when they’re using your product. Most people suck at presenting to big groups.  It’s It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs.

We've been flying under the radar for awhile, and we wanted to come out and get our vision realized before coming out with the product. So Before that, I was a student researcher as San Diego Sate University and a UCSD student. So Those are buddies of mine from UCSD, and the open source community. Recently, San Diego-based Rippol (www.rippol.com) launched its web site, a service which uses social networking to help people find and discover interesting videos related to their interests. We caught up with CEO Aaron Crayford to learn about the company. Aaron,

I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. then worked in a computer store called Software Centre in high school and college (UCSD).  Do you really think Porter’s Five Forces is going to help you figure out what feature set to launch or how to price your product? This is part of my ongoing series called “ Start-up Lessons .” 8221;