Woodland Hills-based FatTail, a developer of software for online advertising management, said today that it has appointed Ali Bohra as Vice President of Product Management. Fattail, which is venture backed by Velocity Interactive Group, Ted Meisel, and others, said that Bohra joins the firm from IAC. Bohra was Directof Operations at IAC.

Woodland Hills, CA. Our events feature several startups chosen to 'showoff' their products & services to influential bloggers, fellow technologists, investors, the media and those interested in learning about what's hot in socal tech. We thrive on meeting new people and making lasting connections that can lead to future business/friendships/projects.Our demographic at our events are as follows: Advertising Agency Executives Media Managers for Brands Online Advertising Sales Executives New Media Production Professionals Tech Entrepreneurs This is will be a continually updating post. I'll be creating additional lists for educational, chamber of commerce, etc. Organizational representatives: please contact me directly for updates, etc.

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed. ReachLocal said it will use the acquisition to enable SMBs to publish multimedia content to business profile pages on its site, as well as social media and other Internet sites.

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. The firm's product creates keywords and links into search engines to drive more visitors to specific pages on a publisher's website, so that the meet the traffic goals of their advertisers, who typically commit to a certain ad budget and impressions--all which are driven by web page traffic. According to the firm, the new tool combines ad contract data and website content information to help publishers boost traffic to fulfill their advertising contracts.

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. The new PageGage product is targeted at "any" online publisher. According to FatTail, the new software provides yield management, automated inventory forecasting and sales proposal generation for publishers. The new software expands FatTail's target market beyond the top tier publishers who are using the firm's existing

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. The firm's prior products were used by major online publishers and their sales teams to quote and book more traditional, direct ads. According to FatTail, the new software allows advertisers to book ads, including banners, rich media, video, and mobile ads, on publisher web sites. The new software is a web-based system which allows advertisers to browse available

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites. The service is an expansion of the firm's existing services, which are focused on keyword-based search advertising and related tracking and analytics of those ads.

Woodland Hills-based MetaDolce Technologies, a developer software for web search, said Thursday that it has launched a new product which will allow web sites to accept "natural language" queries for visitors. According to the firm, the software allows web sites to provide a way for visitors to ask questions and get "real" answers, rather than dealing with irrelevant search results. According to the firm's web site, MetaDolce's co-founders were both most recently at Intuit; the firm's co-founder and CEO, Moshe Meppen, has also served at Interlink Electronics; the firm's CFO

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. The firm said the funding will go towards development and launch of its products sometime next year. Velocity Interactive Group is the venture firm headed by former AOL CEO Jonathan F. Miller and former Fox Interactive Media's Ross Levinsohn.

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Judy is known as the “Branding Queen� for her work creating strong, effective identities for companies and product lines. Marketing is in her blood and yes, she bleeds But there's a high price to pay when you consider that it affects the well-being of your company culture. A culture is the values and practices shared by your team.