Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. According to ReachLocal, the new technology platform is targeted at both major and "long tail" Internet publishers, who want to tap into local online ads. The new program--similar to Google's AdSense program--links ReachLocal's ads into publisher web sites directly, rather than through Google or Yahoo's online ad networks. ReachLocal

Woodland Hills-based ReachLocal filed for an IPO this morning, saying that it is looking to raise up to $100M. Accoriding to ReachLocal, it had net income of $11.6M ReachLocal is backed by such firms as VantagePoint Venture Partners, Rho Ventures, and Galleon Group. The firm's IPO is being underwritten by J.P. Morgan, BofA Merrill Lynch, citi, Piper Jaffray, Needham & Company, and Broadpoint.Gleacher.

Woodland Hills-based ReachLocal announced Wednesday that the firm has expanded into Canada, and opened up a new sales office in Toronto for its online marketing services. ReachLocal helps businesses place pay-per-click and other ads through Google, Yahoo, MSN, and others. The venture-backed firm, which helps small and medium sized businesses place Internet advertising, said that its first Canadian location will cater to local businesses in the Greater Toronto area. The new office will be headed by Alyn Glazerman.

Woodland Hills-based ReachLocal said late Tuesday that it has expanded into the United Kingdom, and opened up a new office in London. ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, which will offer its local online marketing solutions to small and medium-sized businesses in the UK. MSN, and other search engine, to generate leads for local businesses.

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. ReachLocal helps local businesses--who otherwise would not have the knowledge or time--to place ads on online ad programs such as Google's AdWords and Yahoo. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites. The service is an expansion of the firm's existing services, which are focused

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. ReachLocal said it will use the acquisition to enable SMBs to publish multimedia content to business profile pages on its site, as well as social media and other Internet sites. Financial terms of the acquisition were not disclosed. The firm said that SMB:Live's former Chairman and CEO, Alex Hawkinson, will be General Manager of its new digitla presence unit.

Woodland Hills-based ReachLocal , which operates an online marketing service targeted at local businesses, is announcing today that it has purchase the remaining interest in the firm's Australian joint venture partner, Netus Pty Ltd. ReachLocal said it now owns all of its international operations, which include Canada, the UK, and Australia. No financial details of the acquisition were disclosed. Australia was ReachLocal's first international market, which it entered in December of 2006.

500 listing was that Woodland Hills-based ReachLocal , a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M ReachLocal has raised funding from VantagePoint Venture Partners, Rho Ventures, and Galleon Special Opportunities Fund. Tags: reachlocal inc500 revenue search engine advertisin One of the revelations in yesterday's Inc. in revenues of 2005.

Woodland Hills-based ReachLocal 's acquisition of digital presence and reputation management firm SMB:LIVE was worth $8.8M, in a combination of cash and stock. According to ReachLocal, it paid $2.8M Tags: reachlocal live merger acquisition local advertisin The number had actually been disclosed through an update to the firm's S-1, although the firm did not disclose the numbers in its announcement of the deal. in cash for SMB:LIVE, assumed $0.8M

Woodland Hills-based ReachLocal , which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Reseller" of Google's AdWords in the UK, through its UK site, ReachLocal UK . ReachLocal opened up its UK office in London The company already provides similar services in the United States, and also recently opened an office in Canada. ReachLocal is venture backed by VantagePoint Venture Partners, Rho Ventures and Galleon