Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. According to ReachLocal, the new technology platform is targeted at both major and "long tail" Internet publishers, who want to tap into local online ads. The new program--similar to Google's AdSense program--links ReachLocal's ads into publisher web sites directly, rather than through Google or Yahoo's online ad networks. ReachLocal said that

Woodland Hills-based ReachLocal announced Wednesday that the firm has expanded into Canada, and opened up a new sales office in Toronto for its online marketing services. ReachLocal helps businesses place pay-per-click and other ads through Google, Yahoo, MSN, and others. The venture-backed firm, which helps small and medium sized businesses place Internet advertising, said that its first Canadian location will cater to local businesses in the Greater Toronto area. The new office will be headed by Alyn Glazerman.

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. ReachLocal helps local businesses--who otherwise would not have the knowledge or time--to place ads on online ad programs such as Google's AdWords and Yahoo. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites. The service is an expansion of the firm's existing services, which are focused on keyword-based

Woodland Hills-based ReachLocal said late Tuesday that it has expanded into the United Kingdom, and opened up a new office in London. ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, which will offer its local online marketing solutions to small and medium-sized businesses in the UK. MSN, and other search engine, to generate leads for local businesses.

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