gid=17912753952 , twitter.com/thursdaylunch Self-description: "If you are ever in Santa Monica on a Thursday, join us for lunch on the 3rd Street Promenade. Interested first timers, please contact Eric Hammond so you're not a stranger when you show up. " Frequency/Location: Thursdays at Noon / "Meet on the Santa Monica 3rd Street Promenade just South of Santa Monica Blvd." Weekly updates! Please let me know if know of other items to add, or if you have any feedback on events. There's a promising new weekly morning networking event unlike any

Santa Monica-based Rubicon Project , the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. No details on the exact upgrades to the service have been released, but Rubicon has been making a major push on Twitter and elsewhere to sign up premium publishers. Rubicon said it is migrating user accounts today and tomorrow ahead of its launch. According to a note sent to its publishers, the firm is unveiling a technology it is calling REVV for Publishers Wednesday. The company said that the new technology--which

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program. Rubicon Project similarly offers its ad optimization service to publishers, picking the advertising networks which will provide the greatest revenue to the publisher, and also certifying higher quality ad networks for inclusion on sites. Google said it will open its door to third party advertising networks, allowing the ads in those networks to compete with AdWords advertisers for ad space on publishers.