One of socalTECH’s many “hidden features” — which we’ve been using internally for several years but haven’t made it plainly obvious how to access is the ability to pull up our stories based on tags. Or, maybe you just want to see what we’ve written about Rubicon Project (tag: rubicon ). We tag every single story posted on our site, in order to manage them internally, and it happens that you can also use those tags to do your own filtering of stories. For example, if you’re just looking for stories related to software, you

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program. Rubicon Project similarly offers its ad optimization service to publishers, picking the advertising networks which will provide the greatest revenue to the publisher, and also certifying higher quality ad networks for inclusion on sites. Google said it will open its door to third party advertising networks, allowing the ads in those networks to compete with AdWords advertisers for ad space on publishers.