Here are 4 companies using optimization technology to build competitive advantages in their respective spaces: Magnify360 - Landing page optimization using predictive data analysis Adisn - Display advertising optimization for advertisers Rubicon Project - Publisher ad network optimization Oversee.net – Domain parking ad network optimization Stay tuned for a list of large publisher advertising networks in Southern California that I am gathering information on: Demand Media, Gorilla Nation, Specific Media, Tsavo. ...Tags:

think hard working publishers and agencies will be rewarded and we will soon see lots of companies like the Rubicon Project and Gorilla Nation. Google's new Ad Manager technology will soon enable premium ad banners to be sold directly to advertisers by publishers and when the clicks are used up on the premium ads it will revert automatically to use Google Adsense. This is a brilliant move and will further accelerate the gap between premium content and generic publishers who don't provide any unique content value.

though, having come from an engineering background where things are a lot more merit driven and gender-neutral, it’s disappointing to see how much less so the business side of things tends to be…) In any case, one person — Julie Mattern , founder and Chief Technologist at the Rubicon Project — was the only So-Cal executive highlighted on AlwaysOn’s list, so I started compiling my own list below of some of the top women in technology in Southern California: Last week, AlwaysOn published a list of their top 25 women in Tech — their list of the top 25 women currently driving technology companies.

think hard working publishers and agencies will be rewarded and we will soon see lots of companies like the Rubicon Project and Gorilla Nation. advertising SoCal monetization publishin Google's new Ad Manager technology will soon enable premium ad banners to be sold directly to advertisers by publishers and when the clicks are used up on the premium ads it will revert automatically to use Google Adsense. This is a brilliant move and will further accelerate the gap between premium content and generic publishers who don't provide any unique content value.

It should be a blast having so many great LA communities together, sharing their thoughts and having some great holiday fun! On Thursday, December 11th from 5:00pm to 10:00pm, the Digital Family Reunion (DFR) is bringing the Southern California technology and business communities together for the holidays at the Skirball Cultural Center. In association with some of the region’s top trade associations and social networking groups, the DFR Howdy Campers! Digital Family Reunion is bringing all of the LA Tech/Business/Media scene together next month, for a nice holiday

Matt Coffin , the founder of Los Angeles-based LowerMyBills and an active angel investor in Southern California, has joined venture capital firm Split Rock Partners as a Venture Advisor, the venture firm said this week. Coffin also has invested as an angel in Billshrink, Buscape, CyberRain, Demand Media, Docstoc, Hautelook, Impact Radius, Inadco, Machinima, Mahalo, Rubicon Project, and 2tor. ...Tags: Split Rock, which is based in Minneapolis, said that Coffin will work with the firm to identify promising investment opportunities, as well as to help advise its existing portfolio companies.

Dealmaker Media continues to offer entrepreneurs in Southern California some of the best events around. Frank Addante, CEO, Rubicon Project Now they’re bringing together a great line up of investors and CEO’s to offer a unique hands on workshop . Learn what it takes to get your startup off the ground from some and get funded.

So we think we're the right size for the market in 2009. We So We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. We'd like to be one of the most prominent investors in Southern California. This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active

3 Updates and 16 New in SoCal Networking Event Organizations . No updates for SoCal Educational Networking & Job Search Organizations . No updates for Other & Indirect Job Networking Opportunities SoCal Networking Event Organizations Name: Networking For Professionals (NFP) Sites: www.networkingforprofessionals.com , Industry Insights Blog , Success Square/Coaching Blog , Events Blog , City Chat Blog , twitter.com/nfp_biznetwork Updated 2/22/10 by Todd Zebert Name: Weekly updates! Please let me know if know of other items to add,

Now Dealmaker has brought this conference to UCLA, and the SoCal Tech Group is proud to be their marketing partner for this event. The A-Team: The Dynamics of Olympic Startups, Frank Addante, Rubicon Project Build it and they will come, right? Everybody is going to love this, won’t they? It is really about