You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo.  You Frank Addante has created Rubicon Project.  Douglas Los Angeles.  People People either love it our hate it.  All All the stereotypes and caricatures are overblown.  And

Added 2/22/10 by Todd Zebert Name: Mobile Monday (MoMo) Sites: www.mobilemonday.net , twitter.com/MobileMonday , LA Chapter , LA Chapter Facebook Group , LA Chapter Yahoo Group Self-description: "Mobile Monday is a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Confirmed event attendees represent such upper-echelon firms and companies as Google, Square 1 Bank, the Rubicon Project,

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program. Rubicon Project similarly offers its ad optimization service to publishers, picking the advertising networks which will provide the greatest revenue to the publisher, and also certifying higher quality ad networks for inclusion on sites. Google said it will open its door to third party advertising networks, allowing the ads in those networks to compete with AdWords advertisers for ad space on publishers.