Frank Addante has created Rubicon Project.  Douglas Scott Painter , founder of CarsDirect has created two new generation LA startups (Zag and TrueCar, both backed by GRP Partners). Los Angeles.  People People either love it our hate it.  All All the stereotypes and caricatures are overblown.  And

Best Exit Internet Technology, Networks In Motion; Best Funding in New Media/Internet: Rubicon Project, The, HauteLook.com, Zag; Best Funding in Software/Services: OpenX Technologies, Inc. (FKA: Thursday, January 21, 2010 -- LAVA's 7th Annual Venture Awards Dinner. Master of Ceremonies: Ken Rutkowski, METal International.

You know Zag, herein town, and more recently our new car investment, TrueCar. I'd like to see Rubicon Project become a smashing success, which would be a victory for me. This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months.