No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Such Search Engine Optimization (SEO) is modern-day snake oil. Affiliates invest the up-front marketing expenses required to attract customers. Given the breadth of the various online marketing  “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A great opportunity for more visible networking . I roughly know about MakeItWork, but tell me a bit about where you spend your time day-to-day. A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. In between it all, I'm dropping off/picking up my son, I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses.

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. It was a great conversation and I thought it would be a good idea to do some visible networking with Aaron to get to know him better. Tell me a bit about your background. I grew up in Los Angeles and went to undergrad at UC Santa Barbara, graduating in 2003 with Honors in Economics. While at UC I then went to Pepperdine University School of Law and graduated in 2006 with a Certificate from the Geoffrey H.