There are two ways to decrease your cost per customer; (i) optimize the amount of money you pour into the top of the funnel and, (ii) increase the rate by which you convert potential customers into actual customers and thus increase the effectiveness of your marketing dollars. Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates.  “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker

Tony at SoCalCTO has an interesting post regarding SEOs for startups: [link] There, he explores the value of Search Engine Optimization for startups, and the difference between on-page and off-page SEO. But what form of marketing is SEO? There are three basic styles of marketing: 1) You make and sell widgets (which you call "Smidget Widgets") and post all over the place that you make and sell widgets, hoping that people who want widgets will see your message and be persuaded to buy your widgets over your competitor's.

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. I know you are still in stealth, but what can you tell us. Earlier this year I founded a new startup called KlickFu . Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations.