No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts,  “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. What's your background and how did you decide to start the site? Bill It then started to grow, with not only individual tourists, but also from corporations coming from the five-star hotels, who wanted group activities. The firm is launching itself today at TechCrunch50. We talked with Billy last week about the firm, and what it's trying to do: What's

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Customer Acquisition – social media, SEO, SEM, etc Economies of Scale – not as big a barrier in web world Investment – little to none required to get started Pricing – free or freemium makes trial simple Distribution – syndication and APIs make partnering easier IP – in general the battle has been over users and less on IP many more (please