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Wednesday, April 23, 2008
But as the web evolves to the social web, social media connections are going to have an increasing weight on search result relevance. Let’s face it: social media strategy is going to cannibalize black hat and some current white hat SEO strategy. Social media strategy is the new way to do SEO (figure out how to give value to your client’s web strategy). ( Sphinn this )
Search Search engines react to behavior of its users and site owners.
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Wednesday, April 23, 2008
But as the web evolves to the social web, social media connections are going to have an increasing weight on search result relevance. Let’s face it: social media strategy is going to canalize black hat and some current white hat SEO strategy. Social media strategy is the new way to do SEO (figure out how to give value to your client’s web strategy). ( Sphinn this )
Search Search engines react to behavior of its users and site owners.
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Saturday, December 20, 2008
Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media.
Marketing Trend #4: Increased use of blogs, social networking, and other social media to create dialog and relationships with prospects and customers.
Marketing Trend #7: Increased use of search engine marketing (SEM) techniques, such as pay-per-click and other trackable paid marketing techniques.
While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat.
Deborah
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Wednesday, February 25, 2009
all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Customer Acquisition – social media, SEO, SEM, etc Economies of Scale – not as big a barrier in web world Investment – little to none required to get started Pricing – free or freemium makes trial simple Distribution – syndication and APIs make partnering easier IP – in general the battle has been over users and less on IP many more (please comment below) On one hand, it is nice that all of these appear to be lowering, but remember that all
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Friday, February 20, 2009
Customer Acquisition – social media, SEO, SEM, etc
I’ve been mulling over a new series* of posts that I’ve been wanting to create for sometime. Lately I find myself now very crisply focusing on the issue of STRATEGY. I love strategy - not in the McKinsey sort of way (all though I have tons of respect for those guys), but in a real-time iterative way.
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Sunday, February 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic” search results in the search engine. My believe that many social networks confused this idea. They 8221; Two problems seem to have emerged from this: 1) One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online
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Saturday, December 20, 2008
Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media.
Marketing Trend #4: Increased use of blogs, social networking, and other social media to create dialog and relationships with prospects and customers.
Marketing Trend #7: Increased use of search engine marketing (SEM) techniques, such as pay-per-click and other trackable paid marketing techniques.
While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat.
Deborah
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Thursday, December 18, 2008
UPDATE #2: Well, I am excited to see Social|Median was acquired yesterday. I used them as a proof point of the power of context for social media startups. Tonight I sat in on the Social Media Club LA panel on the Election and Social Media (thanks @jackiepeters ). We took ours a Thats all I’m saying about context for now.
UPDATE: Now that the election is over, much is being discussed about the campaigns.
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