Santa Monica-based Tsavo Media, the new startup venture of former Userplane founder Michael Jones, said Tuesday that it has named Steve Schepke as General Manager of Tsavo Agency, a new unit focused on providing monetization services to content providers. SEO unit. According to Tsavo, Schepke joins Tsavo from Commission Junction. Schepke has also served at Proceed Interactive, a search and interactive marketing agency, and Terra Firma Marketing, where he was founder.

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses. According Financial terms of the deal were not disclosed. Better Inc.'s