It's not an immediate threat for us," says JT Batson, VP of Publisher at Rubicon, who shared his thoughts on the move by Google Wednesday afternoon with socalTECH. Batson also said that he did not think that the biggest ad networks in the business--Microsoft, Yahoo, and AOL--would ever plug into the Google program. In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

Hip hop artists and rock stars, comedians, TV and film talent and Internet-born celebrities will show how they have used new social media technologies and services such as MySpace, Facebook, Twitter, YouTube, Yahoo and Google to promote their own brands and reach new audiences. Special 500ff discount for socalTECH readers: http://alwayson.goingon.com/cart/add/29026 ... Wednesday, December 17, 2008 -- AlwaysOn BreakOut. BreakOut is where cutting-edge artists present and debate the digital technologies and strategies they are deploying to break away from the entertainment establishment

Hip hop artists and rock stars, comedians, TV and film talent and Internet-born celebrities will show how they have used new social media technologies and services such as MySpace, Facebook, Twitter, YouTube, Yahoo and Google to promote their own brands and reach new audiences. Special 500ff discount for socalTECH readers: http://alwayson.goingon.com/cart/add/29026 ... Tuesday, December 16, 2008 -- AlwaysOn BreakOut. BreakOut is where cutting-edge artists present and debate the digital technologies and strategies they are deploying to break away from the entertainment establishment