I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). It has changed my emotional outlook. Best damn marketing tool by an order of magnitude. Both And it's free. Other thoughts on the value of blogging: Value of Blogging - Thanks Tracy , Common Questions and Some Thoughts Around Blogs and Blogging , Top Ten Reasons To Blog and Top Ten Not to Blog . But from a value perspective, it really comes down to the numbers I showed for my

During the last year, I’ve spoken to numerous investor relations officers (IROs) on the topic of social media and investor relations.  Related posts: How does RegFD apply to Twitter and other social media channels? Social Media Don’ts How to Use Social Media to Find Prospects…. Tags: Investor Relations Social Medi IROs tend to be the last holdouts within a company’s communication teams to embrace changes in the communications process.  Holding out is usually blamed on two reasonable excuses:

Editor’s note: This is part 5 in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Grow your social media program and overall web presence This series includes a discussion on the following topics: Research your business

Sebastian’s Pamphlets If you’ve read my articles somewhere on the Internet, expect something different here. Shortcut: sebastian-x.com Blog About Blogroll Links How brain-amputated developers created the social media plague Posted on 12 January, 2010 The bot playground commonly refered to as “social media” is responsible for shitloads of absurd cretinism. For example Twitter , where gazillions of bots [type

I think we will discover that these tools help us to at least partially explain and predict their relative success and failure. Tags: social media Twitte One of the first things you notice about twitter is what a positive, happy place it is. In fact, Tweeters are 51% more likely to show love than the world at large.

One of the strongest marketing tools brands are utilizing on social media platforms is the giving away of merchandise, desired items or access to exclusive items in exchange for something the company sees as valuable: information and/or access to user’s platforms or increasing brand visibility. One of the key elements of a strong social media program is the engagement of a company’s core user base to provide honest feedback as well as to assist in the furthering of the brand’s visibility to the user’s audiences. One of the fastest ways to get someone’s attention, to

The volume of Tweets is enormous and growing at a rapid pace so tools are emerging to help brands manage this information. On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you.  Tools (covered at the end of the post) are emerging to help us to automate this process given the sheer volume of Tweets we must now monitor. This post is part of my ongoing series Twitter 101 for all those that still “don’t get” Twitter.  I’m now moving from the 101 basics into

The popularity of social networking among friends — and would-be friends — is fast becoming "social media." Individuals And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. The The area of social media marketing is challenging for most corporate marketing people because it's so different from one-way Individuals are now concerned about their "personal brand." In

The popularity of social networking among friends — and would-be friends — is fast becoming "social media." Individuals And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. The The area of social media marketing is challenging for most corporate marketing people because it's so different from one-way Individuals are now concerned about their "personal brand." In

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. Social networking sites and microblogs are used not only to build company