I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). It has changed my emotional outlook. Best damn marketing tool by an order of magnitude. Both And it's free. Other thoughts on the value of blogging: Value of Blogging - Thanks Tracy , Common Questions and Some Thoughts Around Blogs and Blogging , Top Ten Reasons To Blog and Top Ten Not to Blog . But from a value perspective, it really comes down to the numbers I showed for my

During the last year, I’ve spoken to numerous investor relations officers (IROs) on the topic of social media and investor relations.  Simply write out the questions you receive on a regular basis along with the answers you provide, post within your existing FAQs or blog and direct callers to the website. So let’s do some more math:  What’s the estimated time to write out these repetitive questions and answers?  IROs tend to be the last holdouts within a company’s communication teams to embrace changes in the communications process.  Holding out is usually blamed

Editor’s note: This is part 5 in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Write an Editorial Calendar Grow your social media program This series includes a discussion on the following topics: Research your business

I asked Brent Csutoras to teach us how to grow our site’s traffic by using sites like Digg, Delicious and Reddit because he’s a marketing consultant who specializes social media. Bloggers monitor the top social media sites for ideas on what to write about. Some social media marketers might put a postive or negative spin on a story based on Download the interview to learn directly from Brent. Here are some of my notes from the conversation.

msuster for me) the message you write appears in my @msuster inbox on Twitter.com and on any of the desktop or mobile clients.  Great.  Tags: Social Media social networking technology Twitte There is much confusion on how to use the Twitter @ sign – even amongst daily Twitter users.  So So as part of my ongoing series Twitter Insights , I wanted to cover how the @ actually works (even experienced users may be surprised by some of the points)

On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you.  Twitter, by contrast, started as an open platform where people let anybody see what they were writing.  People write their thoughts knowing that anybody else can see them. This post is part of my ongoing series Twitter 101 for all those that still “don’t get” Twitter.  I’m now moving from the 101 basics into the business applications.  I

Editor’s note: This is part 6 & 7 in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Write an Editorial Calendar Grow This series includes a discussion on the following topics: Research your business

Editor’s note: This is part 3 in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Write an Editorial Calendar Grow your social media program This series includes a discussion on the following topics: Research your business

Editor’s note: This is the last post in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Write an Editorial Calendar Grow This series includes a discussion on the following topics: Research your business

I’m enjoying the creative process of getting my own personal thoughts down in writing. Tags: Social Media social networking technology Twitte When Twitter first became popular with niche crowds in 2007 it seemed to take hold initially with bloggers.  People People had been steadily blogging for 2-3 years and this crowd seemed to bifurcate.