I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. If I’m being asked to do startup software development, I’m going to push fairly hard on key questions that the startup needs to have answered before they develop anything.

There’s quite a bit of truth to what Mark is saying about startup software developers, but my guess is that there’s another reason that it seems harder to find developers in this context. Second, there’s this funny perception that the cost of software development have been dramatically changed in the past few years. They haven’t.

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Good stuff. Posted byTony Karrer at 6:58 AM 1 comments: Jon Miller said.

This is a private group of CTOs who are responsible for software development within their companies. They are generally the senior most person responsible for custom software development, database design, database administration, web development, etc. But where do the software development companies in Southern California congregate?

Pasadena-based Guidance Software has expanded its line of products this morning to include a new security tool. Pricing on the new software was not released. Tags: malware security software guidance The new product augments existing antivirus, firewall, and other cybersecurity tools. READ MORE>>.

There's a shocking moment towards the end of this interview when I ask Jason Jacobs what kind of internet connection he's on, and he says he's "technically illiterate" and doesn't know. The guy founded RunKeeper whose app has been installed on millions of mobile phones because it automagically lets runners track and share their runs.

Thousand Oaks-based Servoy , a developer of software for developing software-as-a-service applications, said Monday that it has upgraded its namesake platform. Tags: development saas software servoy

Pasadena-based Guidance Software, a developer of digital forensics software, announced Monday that the firm's products have been selected by Verizon. According to Guidance, Verizon will use its EnCase eDiscovery software on a pay-per-use basis. Financial impact of the customer win was not disclosed. READ MORE

Aliso Viejo-based Quest Software disclosed this morning that the firm is planning its own, e-discovery software, which it said it will launch in the third quarter of the year. discovery software is used by companies to store and manage documents and records in relation to legal actions. READ MORE>>.

Glendale-based Panda Security , which develops antivirus, anti-malware, and other security software, disclosed Thursday that it has released the firm's suite of "2010" software. Tags: panda security antivirus software