Los Angeles-based the Rubicon Project , a provider of Internet advertising optimization software and services, announced today that it has rolled out a new product which will automate the buying of online ad inventory. According to Rubicon, the new Rubicon OnDemand product will help advertising buyers precisely target audiences across its inventory. The new product allows advertisers to specifically target user demographics, including age, income, and gender; geographic locations; and also based on context and behavioral segments.

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?" Top officers of some of the leading social media websites and tools (including Facebook, MySpace and Yammer) will be Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities.

Pasadena-based X1 Technologies, a developer of desktop and enterprise search software, is setting its sights on the eDiscovery market, saying this morning that it has created a new offering specifically aimed at the eDiscovery market. The new tool is focused on helping companies who need to produce electronic documents, due to lawsuits. Cost X1 said it has built a solution, based on its X1 enterprise search technology and professional services, called X1 eDiscovery Search Suite. X1 said the new software will be available in late Q1, with early release available for preview to pre-qualified

Pasadena-based Guidance Software has expanded its line of products this morning to include a new security tool. The new product augments existing antivirus, firewall, and other cybersecurity tools. Pricing on the new software was not released. Guidance develops The firm said today that it has rooled out EnCase Cybersecurity, a new product for detecting malware, detecting sensitive information on corporate networks, and more. READ MORE>> ...Tags:

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. Among features of the new tool are the ability to tie specific individual leads and customers to the keywords that generated their clicks, and ways to optimize landing pages for specific keywords and profiles. magnify360 said it will be adding magnify360 said its new Google Cost Optimizer automatically synchronizes with AdWords accounts, and provides campaign performance metrics to users about return on investment in individual keywords, cost per click, conversion rates, and other information.

But compared to my exit from consulting 3 years ago, this is MUCH easier due to the tools below (and more).  This time, I’ve set up “drops” using one of my favorite tools, dropio (www.drop.io).  SaaS > desktop software After almost 3 years at Momentum, I’m rounding the corner on my final week.  I’m headed back to school full-time this fall, so for the last several days, I’ve focused on winding down and transitioning myriad projects.

But compared to my exit from consulting 3 years ago, this is MUCH easier due to the tools below (and more).  This time, I’ve set up “drops” using one of my favorite tools, dropio (www.drop.io).  SaaS > desktop software After almost 3 years at Momentum, I’m rounding the corner on my final week.  I’m headed back to school full-time this fall, so for the last several days, I’ve focused on winding down and transitioning myriad projects.

But compared to my exit from consulting 3 years ago, this is MUCH easier due to the tools below (and more).  This time, I’ve set up “drops” using one of my favorite tools, dropio (www.drop.io).  SaaS > desktop software After almost 3 years at Momentum, I’m rounding the corner on my final week.  I’m headed back to school full-time this fall, so for the last several days, I’ve focused on winding down and transitioning myriad projects.

Los Angeles-based EQAL , said this morning at Twiistup that the firm is launching a new, social publishing tool it is calling Umbrella, focused on independent producers, celebrity talent, and online personalities. Tags: eqal lonelygirl15 content video hollywood studio social networking software publishin According to EQAL, its new platform is focused on helping those producers and talent to create their own web sites, with features such as blogs, discussions, forums, and user profiles, as well as links to social networking sites like Facebook, Twitter, and YouTube. The launch of

Santa Monica-based LIVESTRONG.COM , the online health site run by Demand Media in conjunction with the Lance Armstrong Foundation, announced this morning that it has launched a new online tool it is calling MyPlate D, for online nutrition tracking. LIVESTRONG.COM said the new tool is built on top of its existing, Daily Plate food database tool. The site is targeted at people with diabetes, to help them control the disease. According to the site, the new product allows users to track calories, fat, protein, and carbohydrates for more than 625,000 food items.