Santa Monica-based Zag has finally revealed the total invested in its latest, strategic round of funding, saying Thursday that it raised $37.4M. USAA is an affinity group which is using Zag's automotive configuration software and services. Zag also provides online car buying software for a number of AAA motor clubs, Overstock.com, Capital One Auto Finance, American Express, and Administaff. The round came from USAA, and included Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners. The firm's venture round had earlier been reported

Santa Monica-based Zag, which is developing software for auto buying programs, has signed on another AAA group as a customer. According to Zag, AAA Mid-Atlantic has just unveiled a auto buying program which is powered by the firm's software. Zag has developed a software product which allows users to fully configure and price cars for car buying programs and affinity groups; the firm's software is already being used by a number of other Financial impact of the latest AAA win was not disclosed, however Zag said that AAA Mid-Atlantic is the fifth largest AAA-affiliated club in the nation, and has 3.8

Santa Monica-based Zag, a venture-backed developer of online car buying software, said this morning that it has made a Zag said it has promoted Bernie Brenner to Executive Vice President in charge of the firm's consumer initiatives, named David Pributsky as VP of Partner development. Brenner has served at 1-800-CARSEARCH, PromiseMark, and CARFAX; Pributsky joined Zag in 2006 and served at eVox Productions and Malldecker Media; Easterby was a number of hires and a promotion.

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. The firm said it has scored Series A funding from Zag, Anthem Venture Partners, Global Retail Partners, Capricorn, Capital One Auto Finance, ARcturus Capital, Scott Painter, and co-founder Tom Taira. All According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars. Painter was most recently CEO of Zag, Taira was Chief Strategy Officer

Santa Monica-based Zag.com , the online car buying software firm headed by Scott Painter, announced this morning that it has inked a deal with the AAA, to power a new service called AAA Automaker. According to Zag, the firm will provide a turnkey, fully integrated auto buying program for the site, which will offer resources to research and compare vehicles, read AAA editorial reviews, and configure and purchase vehicles. Financial details of the win was not disclosed. Zag provides the technology to power affiliate car buying services, allowing members of associations like the

Los Angeles-based Zag , the online car buying software firm headed by former CarsDirect CEO Scott Painter, has scored an investment from financial services firm USAA , USAA disclosed Thursday. According to USAA, it is taking an equity position in Zag, which is also providing the firm with its car buying services. Zag develops technology which allows members of groups USAA did not provide financial details behind the investment. USAA has been offering Zag's services to its members since 2007.

The firm--which is a spinout of automotive configuration software firm Zag--said it will provide consumers with a "Price Report" showing the full distribution of prices paid by other people, for the exact same vehicle, in a consumer's local area. TrueCar is venture backed by Zag, Anthem Venture Partners, Global Retail Partners, Capricorn, Capital One Auto Finance, and Arcturus Capital. Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area.

Best Exit Internet Technology, Networks In Motion; Best Funding in New Media/Internet: Rubicon Project, The, HauteLook.com, Zag; Best Funding in Software/Services: OpenX Technologies, Inc. (FKA: Thursday, January 21, 2010 -- LAVA's 7th Annual Venture Awards Dinner. Master of Ceremonies: Ken Rutkowski, METal International.

Santa Monica-based TrueCar , the spinout of Zag Automotive which provides data on new car pricing, said today that it has partnered with automotive online marketing firm HomeNet Automotive . HomeNet's software is used by dealers, OEMs, finance and lease agents, and other to market their new car inventory. According to TrueCar, it will delier new car pricing data and information to HomeNet's Inventory Online Internet Marketing Suite. TrueCar said the deal will help HomeNet's customers to price their new car inventory based on real market conditions.

TrueCar is a car pricing site which was spun out of automotive software firm Zag; the firm is venture backed by Anthem Venture Partners, Global Retail Partners, and Capricorn. Santa Monica-based TrueCar announced today that it has snagged an executive from Edmunds.com for its new Vice President of Product Management. TrueCar said that Damon Cleckler has joined the firm in the position, after serving as executive director of product management at Edmunds.com, where he helped develops Edmunds "True Market Value" and "New Car Finder" products.